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Comparison Klaviyo vs. Salesforce Email Marketing (ESP) Vendor Comparison

Klaviyo and Salesforce are Clientelling and CRM vendors.

klaviyo.com
Klaviyo Integrating marketing channels for B2C brands They have no reported specialities.

salesforce.com
Salesforce Unifies data and CRM on one platform. They have no reported specialities.

Klaviyo or Salesforce?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

klaviyo.com
Full Blurb

Klaviyo

"Integrating marketing channels for B2C brands"
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Klaviyo enables marketers to streamline communication through email, SMS, and more. It provides real-time personalization and analytics for a broader understanding of customer interactions. By linking various data points, Klaviyo ensures a unified view of each customer, allowing brands to enhance their engagement strategies and drive growth.

Key Features & Benefits

Unified Customer Data
Klaviyo claims that its unified customer data platform consolidates tech stacks, accelerating time to value by unifying, transforming, and activating data in new ways.
AI-Powered Automation
Klaviyo claims that its AI capabilities allow for automated writing of SMS and email campaigns, segments, and responses to reviews, enabling smarter and more efficient marketing.
Cross-Channel Integration
Klaviyo claims that its platform seamlessly connects with customers across email, SMS, mobile push, reviews, and web forms, providing a cohesive omnichannel experience.
salesforce.com
Full Blurb

Salesforce

"Unifies data and CRM on one platform."
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Salesforce helps marketers unify data from any source onto a single CRM platform, leveraging AI-driven insights and automation to streamline processes. It simplifies the setup with its Starter Suite, integrating marketing, sales, and service activities. Marketers can track and manage leads better and make informed decisions quickly.

Key Features & Benefits

More innovative technology
Salesforce claims that its technology is more innovative and powerful than competitors.
Better customer service
Salesforce claims that its customer service and support are superior to competitors.
Highly customizable platform
Salesforce claims that its platform is more versatile and customizable than competitors.
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