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Comparison Samba TV vs. Perion Connected TV (CTV) Vendor Comparison

Samba TV and Perion are Connected TV (CTV) vendors.

samba.tv
Samba TV Transforms TV viewership data for advertising insights. They focus on CTV Measurement and CTV Measurement.

perion.com
Perion Unified omnichannel platform for modern advertising solutions They have no reported specialities.

Samba TV or Perion?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Samba TV

"Transforms TV viewership data for advertising insights."
Focused on CTV Measurement and CTV Measurement .
Samba TV collects extensive smart TV viewing data globally. This helps advertisers understand their audience better. With advanced measurement tech, they offer precise audience insights. Marketers can target ads more accurately and measure campaigns effectively. Privacy options ensure viewer data is responsibly managed, maintaining compliance with privacy laws.

Key Features & Benefits

Advanced viewer analytics
Samba TV claims that it offers comprehensive real-time television viewership analytics across devices.
Cross-platform measurement
Samba TV claims that it provides accurate cross-platform audience measurement to enhance advertising strategies.
Innovative business solutions
Samba TV claims that its cutting-edge business solutions empower companies with data-driven TV insights.

Perion

"Unified omnichannel platform for modern advertising solutions"
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Perion helps marketers by offering a single platform to connect with consumers across multiple channels. It uses advanced AI for targeting, optimizing ad performance while ensuring privacy. The platform supports advertisers and publishers, enabling quality ad engagements and maximizing revenue potential amidst industry shifts.

Key Features & Benefits

Advanced AI technology
Perion claims that its unified platform offers omnichannel ad solutions powered by advanced AI, connecting brands with consumers.
Award-winning creative experiences
Perion claims that its high-impact, award-winning creative experiences help brands reach all KPIs and objectives globally.
Proprietary algorithms for privacy
Perion claims that its proprietary algorithms enhance customer targeting while protecting privacy across fragmented ad markets.