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Comparison Blockboard vs. BrightLine Connected TV (CTV) Vendor Comparison

Blockboard and BrightLine are Connected TV (CTV) vendors.

myblockboard.com
Blockboard Fraud and waste-free CTV ad management platform They have no reported specialities.

brightline.tv
BrightLine CTV advertising with interactive, data-driven ad formats They have no reported specialities.

Blockboard or BrightLine?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Blockboard

"Fraud and waste-free CTV ad management platform"
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Blockboard helps marketers navigate complex CTV landscapes by eliminating ad fraud and waste, ensuring that media dollars work harder. It uses blockchain for transparency and delivers ads in true environments to real consumers. Premium direct inventory guarantees that marketers can track ROI effectively.

Key Features & Benefits

Eliminate fraud and waste
Blockboard claims that they save clients an average of 17% daily by eliminating fraudulent and wasteful media spend.
Blockchain verified reporting
Blockboard claims that their blockchain technology ensures total transparency, showing exactly how each media dollar is spent.
Premium inventory access
Blockboard claims that their direct relationships with premium publishers guarantee ads are shown in high-quality environments.

BrightLine

"CTV advertising with interactive, data-driven ad formats"
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BrightLine creates smart ad formats for connected TV platforms. They guarantee ad delivery without fraud, using client-side ad verification. Marketers can measure which ads capture attention and spark consumer response. The focus is on shoppable, personalized, and interactive experiences that align with specific brand KPIs.

Key Features & Benefits

Guaranteed Fraud-Free Delivery
BrightLine claims that they provide the only client-side ad verification in CTV, ensuring fraud-free delivery to legitimate devices.
Advanced CTV Ad Experiences
BrightLine claims that they are the standard for advanced CTV ads with dynamic, interactive, and shoppable ad formats.
Comprehensive Attributions Measurement
BrightLine claims that they offer attribution and outcomes measure beyond impressions, focusing on consumer response.