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Comparison VEIL Global vs. Pubmatic Ad Verification and Ad Fraud Vendor Comparison

VEIL Global and Pubmatic are Connected TV (CTV) vendors.

veil.global
VEIL Global Identify, monitor, and optimize traditional broadcast ads They focus on TV/CTV Ad Verification and CTV Measurement.

pubmatic.com
Pubmatic Streamlining programmatic advertising for buyers and sellers. They focus on Platform-Owned Media Networks.

VEIL Global or Pubmatic?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

VEIL Global

"Identify, monitor, and optimize traditional broadcast ads"
Focused on TV/CTV Ad Verification and CTV Measurement .
VEIL Global Technologies connects digital and broadcast ad strategies for better media management. They use real-time ad verification through watermarking. This helps marketers precisely track their TV ads. With a single watermarking standard, they remove the hassle of using multiple technologies. Marketers gain clear insight into ad performance.

Key Features & Benefits

Superior monitoring capabilities
VEIL Global Technologies claims that it monitors thousands of TV stations across North America 24/7 for content and advertisements containing the Veil watermark to definitively identify customer ads as they run in real-time.
Comprehensive watermarking solutions
VEIL Global Technologies claims that it is dedicated to establishing a single set of watermarking technologies that serve as end-to-end solutions, catering to multiple constituents, precluding the need to insert different watermarks for different use cases for advertising and content.
Accurate ad verification
VEIL Global Technologies claims that it solves a problem plaguing the advertising and content industries for over twenty years by providing accurate ad verification, in contrast to highly inaccurate fingerprinting solutions.

Pubmatic

"Streamlining programmatic advertising for buyers and sellers."
Focused on Platform-Owned Media Networks .
PubMatic helps marketers navigate the chaotic ad tech environment with an integrated, omnichannel platform. It provides transparency, control, and efficiency across media supply chains. By consolidating monetization and customer acquisition tactics, marketers can optimize reach while maintaining cost controls.

Key Features & Benefits

cross-channel capabilities
PubMatic claims that their integrated, omnichannel platform delivers better business outcomes for clients across the open internet.
yield maximization
PubMatic claims that their holistic tech solution for publishers helps maximize yield while providing essential insights.
campaign effectiveness
PubMatic claims their buyer platform built for efficiency and transparency helps get closer to target consumers and maximize campaign ROI.