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Comparison Acxiom vs. Alliant Data Enrichment and Addressability Vendor Comparison

Acxiom and Alliant are Data Enrichment and Addressability vendors.

acxiom.com
Acxiom Enhance marketing with robust data management solutions They have no reported specialities.

alliantinsight.com
Alliant Enhances consumer behavior insights using transactional data They focus on Targeting & Data Activation.

Acxiom or Alliant?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

alliantinsight.com
Full Blurb

Alliant

"Enhances consumer behavior insights using transactional data"
Focused on Targeting & Data Activation .
Alliant transforms raw consumer data into actionable insights. Their unique DataHub integrates transactional, demographic, and lifestyle data to give a comprehensive view of consumer behavior. It's about grounding marketing decisions in solid data to refine targeting, enrich first-party data, and optimize campaigns across different channels.

Key Features & Benefits

Unique Data Cooperative
Alliant claims that their data cooperative aggregates diverse transactional data from over 500 brands for unique insights.
Advanced Audience Solutions
Alliant claims that their platforms deliver superior targeting and performance for clients using data-driven strategies.
Future-Proofed Marketing Technology
Alliant claims that their solutions are future-proofed by integrating extensive identity graphs for flexible delivery.
acxiom.com
Full Blurb

Acxiom

"Enhance marketing with robust data management solutions"
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Acxiom integrates sophisticated data tools to refine marketing strategies. It consolidates consumer data, offering identity resolution, enabling marketers to create precise campaigns. With data clean rooms and CRM solutions, it streamlines customer intelligence, driving better decision-making. It helps marketers adapt to changing data privacy regulations without losing efficacy.

Key Features & Benefits

data leadership for decades
Acxiom claims that they have been the leader in data for over 55 years, unlocking growth for businesses through their expertise in data and marketing solutions.
proven campaign performance boost
Acxiom claims that they can deliver proven campaign performance, with results showing significantly higher recognition of people and more activation destinations.
trusted data-driven marketing experts
Acxiom claims to be the trusted data-driven marketing experts, with long-tenured employees who love their work and are recognized as a Great Place to Work.
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