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Comparison Acxiom vs. Truthset Data Enrichment and Addressability Vendor Comparison

Acxiom and Truthset are Data Enrichment and Addressability vendors.

acxiom.com
Acxiom Enhance marketing with robust data management solutions They have no reported specialities.

truthset.io
Truthset Provides accurate consumer data for marketing success. They focus on Identity Resolution.

Acxiom or Truthset?
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Acxiom

"Enhance marketing with robust data management solutions"
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Acxiom integrates sophisticated data tools to refine marketing strategies. It consolidates consumer data, offering identity resolution, enabling marketers to create precise campaigns. With data clean rooms and CRM solutions, it streamlines customer intelligence, driving better decision-making. It helps marketers adapt to changing data privacy regulations without losing efficacy.

Key Features & Benefits

data leadership for decades
Acxiom claims that they have been the leader in data for over 55 years, unlocking growth for businesses through their expertise in data and marketing solutions.
proven campaign performance boost
Acxiom claims that they can deliver proven campaign performance, with results showing significantly higher recognition of people and more activation destinations.
trusted data-driven marketing experts
Acxiom claims to be the trusted data-driven marketing experts, with long-tenured employees who love their work and are recognized as a Great Place to Work.

Truthset

"Provides accurate consumer data for marketing success."
Focused on Identity Resolution .
Truthset ensures data accuracy for marketers. Validates data across sources, revealing discrepancies and reducing waste. Offers unbiased scores, so marketers can trust demographic targeting. Simplifies audience building and activation. Enables marketers to align data quality with campaign goals, improving overall performance with actionable insights.
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