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Comparison Tatari vs. The Trade Desk Connected TV (CTV) Vendor Comparison

Tatari and The Trade Desk are Demand Side Platforms (DSP) vendors.

tatari.tv
Tatari Unifies TV ad campaigns across platforms. They have no reported specialities.

thetradedesk.com
The Trade Desk Independent DSP for data-driven marketers' ad campaigns They have no reported specialities.

Tatari or The Trade Desk?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Tatari

"Unifies TV ad campaigns across platforms."
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Tatari enables marketers to manage TV ad campaigns seamlessly across streaming, linear, and online video. It translates complex data into actionable insights that help marketers measure and adjust campaigns in real time. No fancy footwork required, just practical tools to make advertising dollars work harder.

The Trade Desk

"Independent DSP for data-driven marketers' ad campaigns"
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The Trade Desk helps marketers streamline their ad campaigns across multiple channels. Their platform focuses on data-driven strategies to effectively target audiences. It facilitates omnichannel advertising, providing insights on how to best reach and engage consumers. The emphasis is on programmatic buying, allowing marketers to optimize results and expand ROI.

Key Features & Benefits

Data-driven media buying
The Trade Desk claims that their platform is built from day one for data-driven media buying, not media selling, enabling better campaign performance.
Open internet access
The Trade Desk claims that their self-serve, transparent software helps advertisers use the best available data to reach audiences on the open internet.
AI-led decision-making
The Trade Desk claims that their demand-side platform combines AI-led decision-making with access to industry-leading marketplaces for audience data and premium inventory.
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