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Comparison Tatari vs. Viant Connected TV (CTV) Vendor Comparison

Tatari and Viant are Connected TV (CTV) and Demand Side Platforms (DSP) vendors.

tatari.tv
Tatari Unifies TV ad campaigns across platforms. They have no reported specialities.

viantinc.com
Viant Facilitates omnichannel ad campaigns without third-party cookies They have no reported specialities.

Tatari or Viant?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

tatari.tv
Full Blurb

Tatari

"Unifies TV ad campaigns across platforms."
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Tatari enables marketers to manage TV ad campaigns seamlessly across streaming, linear, and online video. It translates complex data into actionable insights that help marketers measure and adjust campaigns in real time. No fancy footwork required, just practical tools to make advertising dollars work harder.
viantinc.com
Full Blurb

Viant

"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.

Key Features & Benefits

Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
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