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Comparison Liveramp vs. OpenX Data Enrichment and Addressability Vendor Comparison

Liveramp and OpenX are Data Enrichment and Addressability vendors.

liveramp.com
Liveramp Connects and collaborates data for better insights. They focus on Data Onboarding.

openx.com
OpenX Facilitates efficient ad transactions via programmatic platform. They have no reported specialities.

Liveramp or OpenX?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

liveramp.com
Full Blurb

Liveramp

"Connects and collaborates data for better insights."
Focused on Data Onboarding .
LiveRamp enables marketers to connect data from multiple sources to create a comprehensive view of the customer. It helps them collaborate with partners without losing data privacy, improving customer insights and campaign performance across various platforms. This approach simplifies multi-channel marketing and refines targeting strategies.
openx.com
Full Blurb

OpenX

"Facilitates efficient ad transactions via programmatic platform."
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OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.

Key Features & Benefits

Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
Compare all Data Enrichment and Addressability Vendors Head-to-Head