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Comparison Novel vs. Customer.io Email Marketing (ESP) Vendor Comparison

Novel and Customer.io are Email Marketing (ESP) and SMS Marketing vendors.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

customer.io
Customer.io Automate personalized messaging across all channels seamlessly. They have no reported specialities.

Novel or Customer.io?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

novel.com
Full Blurb

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
customer.io
Full Blurb

Customer.io

"Automate personalized messaging across all channels seamlessly."
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Customer.io integrates first-party data to create tailored customer journeys, using AI to streamline interactions across mobile, web, email, SMS, and push notifications. This unified platform helps marketers automate campaigns and analyze performance, ensuring consistent messaging and optimizing strategy execution without the usual hassle of juggling multiple tools.

Key Features & Benefits

AI-driven insights
Customer.io claims that its AI-powered insights and analysis help surface learnings and new areas of opportunity for businesses.
Customizable journeys
Customer.io claims that it offers unmatched flexibility and customization in crafting and automating messages for personalized customer journeys.
First-party data integration
Customer.io claims that its platform seamlessly integrates first-party data to enhance the accuracy and personalization of customer interactions.
Compare all Email Marketing (ESP) Vendors Head-to-Head