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Comparison Google vs. Ad.net Demand Side Platforms (DSP) Vendor Comparison

Google and Ad.net are Search & Social Media Advertising vendors.

google.com
Google Helps marketers access consumer behavior data insights. They focus on Self-Service & Customizable, Omnichannel, CTV & Video, Search Ad Network, Retargeting...

ad.net
Ad.net Drive search and social ads with intent data. They have no reported specialities.

Google or Ad.net?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

google.com
Full Blurb

Google

"Helps marketers access consumer behavior data insights."
Focused on Self-Service & Customizable, Omnichannel, CTV & Video, Search Ad Network, Retargeting and Platform-Owned Media Networks .
Google helps marketers understand consumer behavior by providing comprehensive data insights. This data supports more targeted decision making and helps craft effective marketing strategies. With access to granular consumer engagement metrics, marketers can better predict trends and adapt their campaigns swiftly, staying competitive in a fast-paced digital world.
ad.net
Full Blurb

Ad.net

"Drive search and social ads with intent data."
.
Ad.net helps marketers tap into new customer segments by using intent-driven search and social ads. It goes beyond Google and Bing, connecting with untapped audiences. Their Smart Pricing algorithm optimizes CPC to align with brand KPIs. Easy integration simplifies the testing process for advertisers looking to diversify efforts.

Key Features & Benefits

Unique audience access
Ad.net claims that advertisers can increase their ROAS by accessing millions of unique new users.
Predictive buyer technology
Ad.net claims that its predictive technology efficiently identifies potential customers to meet KPIs.
Proprietary audience generation
Ad.net claims that its proprietary audiences, powered by search intent, generate more sales.
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