"Helps marketers access consumer behavior data insights."
Focused on
Self-Service & Customizable, Omnichannel, CTV & Video, Search Ad Network, Retargeting and Platform-Owned Media Networks
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Google helps marketers understand consumer behavior by providing comprehensive data insights. This data supports more targeted decision making and helps craft effective marketing strategies. With access to granular consumer engagement metrics, marketers can better predict trends and adapt their campaigns swiftly, staying competitive in a fast-paced digital world.