Comparison Google vs. Viant Demand Side Platforms (DSP) Vendor Comparison

Google and Viant are Demand Side Platforms (DSP) vendors.

Google Helps marketers access consumer behavior data insights. They focus on Self-Service & Customizable, Omnichannel, CTV & Video, Search Ad Network, Retargeting...

Viant Facilitates omnichannel ad campaigns without third-party cookies They have no reported specialities.

Google or Viant?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Full Blurb

Google

"Helps marketers access consumer behavior data insights."

Focused on Self-Service & Customizable, Omnichannel, CTV & Video, Search Ad Network, Retargeting and Platform-Owned Media Networks .

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Google helps marketers understand consumer behavior by providing comprehensive data insights. This data supports more targeted decision making and helps craft effective marketing strategies. With access to granular consumer engagement metrics, marketers can better predict trends and adapt their campaigns swiftly, staying competitive in a fast-paced digital world.

Full Blurb

Viant

"Facilitates omnichannel ad campaigns without third-party cookies"

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Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.

Key Features & Benefits

Technology Driven by People

Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.

Pioneering People-Based Advertising

Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.

Omnichannel Marketing Solutions

Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.

Compare all Demand Side Platforms (DSP) Vendors Head-to-Head

Google or Viant? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Google

Viant

Key Features & Benefits

Google or Viant?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.