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Comparison Sovrn vs. Magnite Supply Side Platforms (SSP) Vendor Comparison

Sovrn and Magnite are Supply Side Platforms (SSP) vendors.

sovrn.com
Sovrn Maximize publisher revenue through diverse ad solutions. They have no reported specialities.

magnite.com
Magnite Facilitating independent programmatic ad exchanges globally. They have no reported specialities.

Sovrn or Magnite?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Sovrn

"Maximize publisher revenue through diverse ad solutions."
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Sovrn helps marketers navigate the chaotic MarTech industry with tools that boost publisher income. Their platform efficiently drives higher advertising value, focuses on engagement data, and simplifies affiliate management. They provide publishers key insights and integrations to stand out and thrive independently.

Key Features & Benefits

Advanced advertising tools
Sovrn claims that its Ad Management platform is a full-stack ad ops software solution to efficiently operate and optimize your programmatic advertising business.
Diverse demand sources
Sovrn claims that its Ad Exchange is an omnichannel pipeline of top-tier advertising demand, offering more than just an SSP.
Comprehensive affiliate solutions
Sovrn claims that its Commerce Unified platform is software to efficiently operate, optimize, and scale your entire commerce business, allowing automation of the entire commerce business.

Magnite

"Facilitating independent programmatic ad exchanges globally."
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Magnite helps marketers by connecting them with leading media owners. It enhances advertiser engagement across various screens. The platform supports CTV, audio, and more. This ensures flexibility in ad formats. Transparency and control over ad spend are priorities, making it pivotal for marketers seeking precision and wider audience reach.

Key Features & Benefits

Global presence
Magnite claims that with people and infrastructure around the world, they know the nuances of markets and have resources to deliver when needed.
Comprehensive offerings
Magnite claims that whether selling or buying, they've got every format covered - streaming, online video, display, audio, and more.
Trusted partner
Magnite claims that they don't cut corners and your interests, not theirs, drive decision-making when it comes to privacy, brand safety, and transparency.
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