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Comparison Sovrn vs. Pubmatic Supply Side Platforms (SSP) Vendor Comparison

Sovrn and Pubmatic are Supply Side Platforms (SSP) vendors.

sovrn.com
Sovrn Maximize publisher revenue through diverse ad solutions. They have no reported specialities.

pubmatic.com
Pubmatic Streamlining programmatic advertising for buyers and sellers. They focus on Platform-Owned Media Networks.

Sovrn or Pubmatic?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

sovrn.com
Full Blurb

Sovrn

"Maximize publisher revenue through diverse ad solutions."
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Sovrn helps marketers navigate the chaotic MarTech industry with tools that boost publisher income. Their platform efficiently drives higher advertising value, focuses on engagement data, and simplifies affiliate management. They provide publishers key insights and integrations to stand out and thrive independently.

Key Features & Benefits

Advanced advertising tools
Sovrn claims that its Ad Management platform is a full-stack ad ops software solution to efficiently operate and optimize your programmatic advertising business.
Diverse demand sources
Sovrn claims that its Ad Exchange is an omnichannel pipeline of top-tier advertising demand, offering more than just an SSP.
Comprehensive affiliate solutions
Sovrn claims that its Commerce Unified platform is software to efficiently operate, optimize, and scale your entire commerce business, allowing automation of the entire commerce business.
pubmatic.com
Full Blurb

Pubmatic

"Streamlining programmatic advertising for buyers and sellers."
Focused on Platform-Owned Media Networks .
PubMatic helps marketers navigate the chaotic ad tech environment with an integrated, omnichannel platform. It provides transparency, control, and efficiency across media supply chains. By consolidating monetization and customer acquisition tactics, marketers can optimize reach while maintaining cost controls.

Key Features & Benefits

cross-channel capabilities
PubMatic claims that their integrated, omnichannel platform delivers better business outcomes for clients across the open internet.
yield maximization
PubMatic claims that their holistic tech solution for publishers helps maximize yield while providing essential insights.
campaign effectiveness
PubMatic claims their buyer platform built for efficiency and transparency helps get closer to target consumers and maximize campaign ROI.
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