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Comparison MediaOcean vs. Freewheel Display & Programmatic Vendor Comparison

MediaOcean and Freewheel are Media Planning and Buying and Demand Side Platforms (DSP) vendors.

mediaocean.com
MediaOcean Seamless orchestration across channels, formats, and devices They focus on Platform-Owned Media Networks and Self-Service & Customizable.

freewheel.com
Freewheel Connect advertisers directly to top streaming video inventory. They have no reported specialities.

MediaOcean or Freewheel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

MediaOcean

"Seamless orchestration across channels, formats, and devices"
Focused on Platform-Owned Media Networks and Self-Service & Customizable .
Mediaocean enhances ad effectiveness by integrating ad tech with media buying systems. It consolidates tools, simplifying campaign management and optimization. The platform offers AI-driven solutions to streamline operations across digital, social, and CTV. Marketers can access trusted partners directly from the platform, improving ad performance and campaign control.

Freewheel

"Connect advertisers directly to top streaming video inventory."
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FreeWheel simplifies streaming video advertising by removing intermediaries, allowing more media budget to reach actual placement. They enable direct access to premium inventory from major publishers, helping both media buyers and sellers execute more strategic and cost-effective campaigns.

Key Features & Benefits

Unified platform
FreeWheel claims that its SupplySuite helps sellers maximize revenue and grow their business with ease, offering a unified platform to better monetize inventory.
Programmatic capabilities
FreeWheel claims that its platform offers programmatic capabilities that help buyers and sellers maximize efficiency and impact in the multiscreen ecosystem.
Cross-media campaign management
FreeWheel claims that its Strata platform enables cross-media campaign planning, activation, optimization, and financial management in a single comprehensive system.
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