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Comparison Amazon Advertising vs. Pubmatic Retail Media Vendor Comparison

Amazon Advertising and Pubmatic are Connected TV (CTV) vendors.

amazon.com
Amazon Advertising Online platform for varied consumer goods. They focus on Retailer-Hosted Media Networks.

pubmatic.com
Pubmatic Streamlining programmatic advertising for buyers and sellers. They focus on Platform-Owned Media Networks.

Amazon Advertising or Pubmatic?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Amazon Advertising

"Online platform for varied consumer goods."
Focused on Retailer-Hosted Media Networks .
Amazon provides an extensive range of consumer products accessible globally through its platform. It simplifies shopping by ensuring product availability and competitive pricing. Features like user reviews and recommended products assist in informed purchasing decisions. Its extensive network allows for quick delivery, ensuring a smooth buying experience for its users.

Pubmatic

"Streamlining programmatic advertising for buyers and sellers."
Focused on Platform-Owned Media Networks .
PubMatic helps marketers navigate the chaotic ad tech environment with an integrated, omnichannel platform. It provides transparency, control, and efficiency across media supply chains. By consolidating monetization and customer acquisition tactics, marketers can optimize reach while maintaining cost controls.

Key Features & Benefits

cross-channel capabilities
PubMatic claims that their integrated, omnichannel platform delivers better business outcomes for clients across the open internet.
yield maximization
PubMatic claims that their holistic tech solution for publishers helps maximize yield while providing essential insights.
campaign effectiveness
PubMatic claims their buyer platform built for efficiency and transparency helps get closer to target consumers and maximize campaign ROI.