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Comparison Amazon Advertising vs. Nexxen Retail Media Vendor Comparison

Amazon Advertising and Nexxen are Demand Side Platforms (DSP) vendors.

amazon.com
Amazon Advertising Online platform for varied consumer goods. They focus on Retailer-Hosted Media Networks.

nexxen.com
Nexxen Connects data for effective advertising outcomes They have no reported specialities.

Amazon Advertising or Nexxen?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

amazon.com
Full Blurb

Amazon Advertising

"Online platform for varied consumer goods."
Focused on Retailer-Hosted Media Networks .
Amazon provides an extensive range of consumer products accessible globally through its platform. It simplifies shopping by ensuring product availability and competitive pricing. Features like user reviews and recommended products assist in informed purchasing decisions. Its extensive network allows for quick delivery, ensuring a smooth buying experience for its users.
nexxen.com
Full Blurb

Nexxen

"Connects data for effective advertising outcomes"
.
Nexxen connects data to deliver desired advertising outcomes. Their platform manages both buying and selling sides, integrating data management and creative tools to boost programmatic ad performance. Everything is streamlined, enhancing efficiency and effectiveness across ecosystems.

Key Features & Benefits

Pioneering Data Integration
Nexxen claims that they are the first to bring ACR data to the open web with Hisense VIDAA and Android OS-enabled smart TVs.
Innovative Voice Solutions
Nexxen claims that they are the first to run voice-to-action creative across CTV with Say It Now.
Enhanced CTV Engagement
Nexxen claims that they offer high-attention CTV PMPs with Lumen, ensuring better viewer engagement.
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