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Comparison TV Scientific vs. Nexxen Connected TV (CTV) Vendor Comparison

TV Scientific and Nexxen are Demand Side Platforms (DSP) vendors.

tvscientific.com
TV Scientific Connects and optimizes sales-driven TV advertising campaigns. They focus on CTV Measurement, CTV Measurement and CTV & Video.

nexxen.com
Nexxen Connects data for effective advertising outcomes They have no reported specialities.

TV Scientific or Nexxen?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

TV Scientific

"Connects and optimizes sales-driven TV advertising campaigns."
Focused on CTV Measurement, CTV Measurement and CTV & Video .
tvScientific enables marketers to run TV ads with precision targeting, similar to digital ads. It combines advanced analytics, detailed measurement, and real-time optimization for television campaigns. By leveraging Connected TV, marketers can focus on sales outcomes rather than just awareness, bridging the gap between digital and traditional media.

Key Features & Benefits

Innovative ad targeting
tvScientific claims that its platform offers advanced targeting capabilities, allowing advertisers to reach the right audience segments on connected TV.
Comprehensive measurement tools
tvScientific claims that its platform provides robust measurement and attribution solutions, enabling advertisers to track the effectiveness of their campaigns.
Seamless creative integration
tvScientific claims that its platform streamlines the process of creating and delivering engaging video ads optimized for connected TV environments.

Nexxen

"Connects data for effective advertising outcomes"
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Nexxen connects data to deliver desired advertising outcomes. Their platform manages both buying and selling sides, integrating data management and creative tools to boost programmatic ad performance. Everything is streamlined, enhancing efficiency and effectiveness across ecosystems.

Key Features & Benefits

Pioneering Data Integration
Nexxen claims that they are the first to bring ACR data to the open web with Hisense VIDAA and Android OS-enabled smart TVs.
Innovative Voice Solutions
Nexxen claims that they are the first to run voice-to-action creative across CTV with Say It Now.
Enhanced CTV Engagement
Nexxen claims that they offer high-attention CTV PMPs with Lumen, ensuring better viewer engagement.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head