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Comparison Adentro vs. Ground Truth In-Store Marketing & Measurement Vendor Comparison

Adentro and Ground Truth are In-Store Marketing & Measurement vendors.

adentro.com
Adentro Links online marketing with physical location visits. They have no reported specialities.

groundtruth.com
Ground Truth Drives real-world business results with advertising They have no reported specialities.

Adentro or Ground Truth?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

adentro.com
Full Blurb

Adentro

"Links online marketing with physical location visits."
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Adentro connects the dots between digital engagement and actual store visits. It bridges online marketing efforts with foot traffic data by using WiFi logins to collect visit information. This helps build customer profiles and define targeted marketing segments, supporting businesses that rely on in-store customer presence.

Key Features & Benefits

data collection
Adentro Inc claims that they easily collect customer data with branded personalized WiFi access for businesses.
customer targeting
Adentro Inc claims that they can reach the right customers using their nearly 100 million verified profiles network, covering 1 in 5 US adults.
analytics insights
Adentro Inc claims that they provide powerful analytics and insights to help businesses better understand and engage their customers.
groundtruth.com
Full Blurb

Ground Truth

"Drives real-world business results with advertising"
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GroundTruth helps marketers by targeting audiences based on real-world behaviors. It connects customers via multiple channels like mobile, CTV/OTT, and digital out-of-home. Easy campaign setup and optimization through their interactive Ads Manager ensures results like increased in-store visits and measurable return on ad spend.

Key Features & Benefits

Proprietary mapping technology
GroundTruth claims that its proprietary 'Blueprint' technology maps the real world with high accuracy and precision, enabling audience building, real-time targeting, and visit measurement.
Multi-channel media capabilities
GroundTruth claims to connect with customers across multiple channels, including mobile, desktop, CTV/OTT, digital out-of-home, audience-based direct mail, and social media.
Customizable campaign management
GroundTruth claims to offer flexible campaign management options, including self-serve, managed services, partnerships, and programmatic buying through PMPs and DSPs.
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