Blurbs Logo

Comparison Unacast vs. Ground Truth In-Store Marketing & Measurement Vendor Comparison

Unacast and Ground Truth are In-Store Marketing & Measurement vendors.

unacast.com
Unacast Offers comprehensive location intelligence and foot traffic data. They have no reported specialities.

groundtruth.com
Ground Truth Drives real-world business results with advertising They have no reported specialities.

Unacast or Ground Truth?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

unacast.com
Full Blurb

Unacast

"Offers comprehensive location intelligence and foot traffic data."
.
Unacast provides actionable location data that helps marketers track real-world consumer behavior. It creates detailed audience segments and market insights, enabling targeted advertising and strategic planning. The platform uses machine-learning to turn raw data into clear intelligence, helping marketers navigate complex consumer landscapes effortlessly.

Key Features & Benefits

Vast Location Data Coverage
Unacast claims that it offers comprehensive location data covering millions of commercial points of interest worldwide to provide insights into human mobility patterns and consumer behavior.
Advanced Analytics Capabilities
Unacast claims that its AI-powered location insights platform and machine learning models enable advanced analytics and data visualization for better business decisions.
Privacy-Enhancing Technology
Unacast claims that it employs privacy-enhancing technologies to ensure data privacy and GDPR compliance while providing valuable location intelligence solutions.
groundtruth.com
Full Blurb

Ground Truth

"Drives real-world business results with advertising"
.
GroundTruth helps marketers by targeting audiences based on real-world behaviors. It connects customers via multiple channels like mobile, CTV/OTT, and digital out-of-home. Easy campaign setup and optimization through their interactive Ads Manager ensures results like increased in-store visits and measurable return on ad spend.

Key Features & Benefits

Proprietary mapping technology
GroundTruth claims that its proprietary 'Blueprint' technology maps the real world with high accuracy and precision, enabling audience building, real-time targeting, and visit measurement.
Multi-channel media capabilities
GroundTruth claims to connect with customers across multiple channels, including mobile, desktop, CTV/OTT, digital out-of-home, audience-based direct mail, and social media.
Customizable campaign management
GroundTruth claims to offer flexible campaign management options, including self-serve, managed services, partnerships, and programmatic buying through PMPs and DSPs.
Compare all In-Store Marketing & Measurement Vendors Head-to-Head
Compare
Brij to MarketDial