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Comparison Freewheel vs. Yahoo! DSP Media Planning and Buying Vendor Comparison

Freewheel and Yahoo! DSP are Demand Side Platforms (DSP) vendors.

freewheel.com
Freewheel Connect advertisers directly to top streaming video inventory. They have no reported specialities.

yahooinc.com
Yahoo! DSP Streamline digital advertising with targeted campaign solutions. They have no reported specialities.

Freewheel or Yahoo! DSP?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Freewheel

"Connect advertisers directly to top streaming video inventory."
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FreeWheel simplifies streaming video advertising by removing intermediaries, allowing more media budget to reach actual placement. They enable direct access to premium inventory from major publishers, helping both media buyers and sellers execute more strategic and cost-effective campaigns.

Key Features & Benefits

Unified platform
FreeWheel claims that its SupplySuite helps sellers maximize revenue and grow their business with ease, offering a unified platform to better monetize inventory.
Programmatic capabilities
FreeWheel claims that its platform offers programmatic capabilities that help buyers and sellers maximize efficiency and impact in the multiscreen ecosystem.
Cross-media campaign management
FreeWheel claims that its Strata platform enables cross-media campaign planning, activation, optimization, and financial management in a single comprehensive system.

Yahoo! DSP

"Streamline digital advertising with targeted campaign solutions."
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Yahoo provides marketers with customizable digital ad solutions to effectively target and engage audiences. It leverages first-party data, optimizing campaigns across various platforms. Yahoo's offerings cover the entire funnel, from discovery to conversion, ensuring increased reach and impact. Adaptability in today's fast-changing digital world is their core strength.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head