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Comparison Freewheel vs. Microsoft Ads Media Planning and Buying Vendor Comparison

Freewheel and Microsoft Ads are Demand Side Platforms (DSP) vendors.

freewheel.com
Freewheel Connect advertisers directly to top streaming video inventory. They have no reported specialities.

about.ads.microsoft.com
Microsoft Ads Advanced targeting and measurement for digital ads. They have no reported specialities.

Freewheel or Microsoft Ads?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Freewheel

"Connect advertisers directly to top streaming video inventory."
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FreeWheel simplifies streaming video advertising by removing intermediaries, allowing more media budget to reach actual placement. They enable direct access to premium inventory from major publishers, helping both media buyers and sellers execute more strategic and cost-effective campaigns.

Key Features & Benefits

Unified platform
FreeWheel claims that its SupplySuite helps sellers maximize revenue and grow their business with ease, offering a unified platform to better monetize inventory.
Programmatic capabilities
FreeWheel claims that its platform offers programmatic capabilities that help buyers and sellers maximize efficiency and impact in the multiscreen ecosystem.
Cross-media campaign management
FreeWheel claims that its Strata platform enables cross-media campaign planning, activation, optimization, and financial management in a single comprehensive system.

Microsoft Ads

"Advanced targeting and measurement for digital ads."
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This company offers solutions for advertisers focusing on reaching specific audiences through precise targeting and in-depth analytics. Their tools allow marketers to optimize ad spend, track performance, and gain insights into customer behavior. The platform integrates with various media channels to enable cohesive campaigns and effective audience engagement. Marketers benefit from data-driven strategies, enhancing the efficacy of their digital ad efforts.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head