Blurbs Logo

Comparison Freewheel vs. Nexxen Media Planning and Buying Vendor Comparison

Freewheel and Nexxen are Demand Side Platforms (DSP) vendors.

freewheel.com
Freewheel Connect advertisers directly to top streaming video inventory. They have no reported specialities.

nexxen.com
Nexxen Connects data for effective advertising outcomes They have no reported specialities.

Freewheel or Nexxen?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Freewheel

"Connect advertisers directly to top streaming video inventory."
.
FreeWheel simplifies streaming video advertising by removing intermediaries, allowing more media budget to reach actual placement. They enable direct access to premium inventory from major publishers, helping both media buyers and sellers execute more strategic and cost-effective campaigns.

Key Features & Benefits

Unified platform
FreeWheel claims that its SupplySuite helps sellers maximize revenue and grow their business with ease, offering a unified platform to better monetize inventory.
Programmatic capabilities
FreeWheel claims that its platform offers programmatic capabilities that help buyers and sellers maximize efficiency and impact in the multiscreen ecosystem.
Cross-media campaign management
FreeWheel claims that its Strata platform enables cross-media campaign planning, activation, optimization, and financial management in a single comprehensive system.

Nexxen

"Connects data for effective advertising outcomes"
.
Nexxen connects data to deliver desired advertising outcomes. Their platform manages both buying and selling sides, integrating data management and creative tools to boost programmatic ad performance. Everything is streamlined, enhancing efficiency and effectiveness across ecosystems.

Key Features & Benefits

Pioneering Data Integration
Nexxen claims that they are the first to bring ACR data to the open web with Hisense VIDAA and Android OS-enabled smart TVs.
Innovative Voice Solutions
Nexxen claims that they are the first to run voice-to-action creative across CTV with Say It Now.
Enhanced CTV Engagement
Nexxen claims that they offer high-attention CTV PMPs with Lumen, ensuring better viewer engagement.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head