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Comparison Pubmatic vs. Liftoff! Display & Programmatic Vendor Comparison

Pubmatic and Liftoff! are Supply Side Platforms (SSP) vendors.

pubmatic.com
Pubmatic Streamlining programmatic advertising for buyers and sellers. They focus on Platform-Owned Media Networks.

liftoff.io
Liftoff! Machine learning-driven mobile ad growth platform. They focus on Mobile Advertising & Media Buying.

Pubmatic or Liftoff!?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

pubmatic.com
Full Blurb

Pubmatic

"Streamlining programmatic advertising for buyers and sellers."
Focused on Platform-Owned Media Networks .
PubMatic helps marketers navigate the chaotic ad tech environment with an integrated, omnichannel platform. It provides transparency, control, and efficiency across media supply chains. By consolidating monetization and customer acquisition tactics, marketers can optimize reach while maintaining cost controls.

Key Features & Benefits

cross-channel capabilities
PubMatic claims that their integrated, omnichannel platform delivers better business outcomes for clients across the open internet.
yield maximization
PubMatic claims that their holistic tech solution for publishers helps maximize yield while providing essential insights.
campaign effectiveness
PubMatic claims their buyer platform built for efficiency and transparency helps get closer to target consumers and maximize campaign ROI.
liftoff.io
Full Blurb

Liftoff!

"Machine learning-driven mobile ad growth platform."
Focused on Mobile Advertising & Media Buying .
Liftoff leverages machine learning to scale mobile advertising. It connects advertisers with premium direct inventory and high-quality users, while optimizing ad creatives for impact. Its tools ensure monetization through impressive ad experiences and audience engagement, offering comprehensive solutions for app developers and marketers navigating dynamic mobile landscapes.

Key Features & Benefits

advanced machine learning
Liftoff claims that their Cortex platform uses advanced neural networks and machine learning to drive better ROI and make improved decisions.
first-party data insights
Liftoff claims to acquire quality users at scale using innovative creative strategies and unique first-party data insights from their platform.
premium advertising inventory
Liftoff claims to give easy access to premium inventory and high-quality audiences through their SDK-direct publisher partners.
Compare all Supply Side Platforms (SSP) Vendors Head-to-Head