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Comparison OpenAP vs. Samba TV Connected TV (CTV) Vendor Comparison

OpenAP and Samba TV are Connected TV (CTV) vendors.

openap.tv
OpenAP Simplifying cross-publisher advanced TV audience targeting They have no reported specialities.

samba.tv
Samba TV Transforms TV viewership data for advertising insights. They focus on CTV Measurement and CTV Measurement.

OpenAP or Samba TV?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

openap.tv
Full Blurb

OpenAP

"Simplifying cross-publisher advanced TV audience targeting"
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OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
samba.tv
Full Blurb

Samba TV

"Transforms TV viewership data for advertising insights."
Focused on CTV Measurement and CTV Measurement .
Samba TV collects extensive smart TV viewing data globally. This helps advertisers understand their audience better. With advanced measurement tech, they offer precise audience insights. Marketers can target ads more accurately and measure campaigns effectively. Privacy options ensure viewer data is responsibly managed, maintaining compliance with privacy laws.

Key Features & Benefits

Advanced viewer analytics
Samba TV claims that it offers comprehensive real-time television viewership analytics across devices.
Cross-platform measurement
Samba TV claims that it provides accurate cross-platform audience measurement to enhance advertising strategies.
Innovative business solutions
Samba TV claims that its cutting-edge business solutions empower companies with data-driven TV insights.
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