Blurbs Logo

Comparison Brevo vs. Novel Customer Data Platform (CDP) Vendor Comparison

Brevo and Novel are Email Marketing (ESP) and SMS Marketing vendors.

brevo.com
Brevo Manage multichannel marketing and customer relationships seamlessly They have no reported specialities.

novel.com
Novel Build digital wallet passes for eCommerce and retail. They focus on Mobile Engagement & Messaging.

Brevo or Novel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

brevo.com
Full Blurb

Brevo

"Manage multichannel marketing and customer relationships seamlessly"
.
Brevo simplifies complex marketing tasks by integrating email, SMS, WhatsApp, and more. Its platform unifies customer data to help marketers connect across channels effectively. With AI-driven tools, marketers can automate campaigns, analyze performance, and make data-driven decisions without juggling multiple systems.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Phone support
Email support
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Revenue Growth
Customer Engagement
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Consumer Messaging
What is your pricing model?
Pay-per-use
Subscription-based
Tiered pricing

Key Features & Benefits

Multi-channel marketing automation
Brevo claims that their platform increases conversions with multi-channel campaigns and sophisticated marketing automation tools.
Comprehensive customer data platform
Brevo claims that their Customer Data Platform unifies and syncs data, accelerating time-to-value for businesses.
Cost-effective solutions
Brevo claims to provide the necessary functionality to manage marketing and sales while saving $30,000 annually compared to HubSpot.
novel.com
Full Blurb

Novel

"Build digital wallet passes for eCommerce and retail."
Focused on Mobile Engagement & Messaging .
Novel enables marketers to connect with customers via Apple and Google wallet passes, directly on their phones. By using push notifications, marketers can bypass crowded email inboxes and SMS, driving engagement without needing a separate app. It's straightforward to integrate with tools like Shopify and expand loyalty programs.

Key Features & Benefits

Higher read rate
Novel claims that their push notifications have a higher read rate than Email & SMS, ensuring better customer engagement.
Seamless integration
Novel claims that their wallet passes easily integrate with existing retention tools for effortless customer engagement.
Loyalty enhancement
Novel claims that their multi-level pass configurations enhance loyalty programs for increased customer retention.
Compare all Email Marketing (ESP) Vendors Head-to-Head