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Comparison Microsoft Ads vs. Nexxen Demand Side Platforms (DSP) Vendor Comparison

Microsoft Ads and Nexxen are Demand Side Platforms (DSP) vendors.

about.ads.microsoft.com
Microsoft Ads Advanced targeting and measurement for digital ads. They have no reported specialities.

nexxen.com
Nexxen Connects data for effective advertising outcomes They have no reported specialities.

Microsoft Ads or Nexxen?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Microsoft Ads

"Advanced targeting and measurement for digital ads."
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This company offers solutions for advertisers focusing on reaching specific audiences through precise targeting and in-depth analytics. Their tools allow marketers to optimize ad spend, track performance, and gain insights into customer behavior. The platform integrates with various media channels to enable cohesive campaigns and effective audience engagement. Marketers benefit from data-driven strategies, enhancing the efficacy of their digital ad efforts.

Nexxen

"Connects data for effective advertising outcomes"
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Nexxen connects data to deliver desired advertising outcomes. Their platform manages both buying and selling sides, integrating data management and creative tools to boost programmatic ad performance. Everything is streamlined, enhancing efficiency and effectiveness across ecosystems.

Key Features & Benefits

Pioneering Data Integration
Nexxen claims that they are the first to bring ACR data to the open web with Hisense VIDAA and Android OS-enabled smart TVs.
Innovative Voice Solutions
Nexxen claims that they are the first to run voice-to-action creative across CTV with Say It Now.
Enhanced CTV Engagement
Nexxen claims that they offer high-attention CTV PMPs with Lumen, ensuring better viewer engagement.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head