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Comparison Nexxen vs. illumin Demand Side Platforms (DSP) Vendor Comparison

Nexxen and illumin are Demand Side Platforms (DSP) vendors.

nexxen.com
Nexxen Connects data for effective advertising outcomes They have no reported specialities.

illumin.com
illumin Empowers marketers with a unified advertising platform They have no reported specialities.

Nexxen or illumin?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Nexxen

"Connects data for effective advertising outcomes"
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Nexxen connects data to deliver desired advertising outcomes. Their platform manages both buying and selling sides, integrating data management and creative tools to boost programmatic ad performance. Everything is streamlined, enhancing efficiency and effectiveness across ecosystems.

Key Features & Benefits

Pioneering Data Integration
Nexxen claims that they are the first to bring ACR data to the open web with Hisense VIDAA and Android OS-enabled smart TVs.
Innovative Voice Solutions
Nexxen claims that they are the first to run voice-to-action creative across CTV with Say It Now.
Enhanced CTV Engagement
Nexxen claims that they offer high-attention CTV PMPs with Lumen, ensuring better viewer engagement.

illumin

"Empowers marketers with a unified advertising platform"
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Illumin simplifies advertising by unifying different channels into a single platform. It gives marketers a panoramic view and control over campaigns. Using real-time insights, it connects the consumer journey from start to finish, improving targeting and engagement. Simple planning tools make crafting adaptive campaigns straightforward.

Key Features & Benefits

Simplified campaign management
illumin claims that its platform allows marketers to plan, activate, and measure campaigns in one place effortlessly.
Advanced AI capabilities
illumin claims that its AI provides effective consumer insights and optimizes marketing strategies for higher conversion rates.
Seamless integration features
illumin claims that it connects media strategies directly to real-time outcomes, empowering data-driven advertising decisions.
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