Aki

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"Inmar optimizes media buying for brands."

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Nutshell

Inmar connects marketers with relevant media opportunities, using consumer data to drive campaign success. They focus on precise targeting, reducing waste, and improving ad placements. By analyzing consumer behavior, Inmar helps brands achieve better reach and engagement. Clear reporting allows marketers to adjust strategies on the fly.

In Detail

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Case Studies

Effective mobile campaign increased engagement while cutting costs.

45%

Businesses using personalized ads see 45% higher conversion rates.

60%

60% of consumers prefer mobile ads tailored to their interests.

Situation

An automotive advertiser sought a more effective mobile strategy and enlisted Aki Technologies to leverage mobile moments for better consumer engagement.

Task

The objective was to use personalized advertising to increase mobile traffic, boost qualified actions, and reduce the cost-per-action for the campaign.

Action

Aki Technologies used insights from mobile moments to design targeted ads that align with the consumer's mindset. They analyzed consumer behavior and adjusted the strategy accordingly.

Result

The campaign achieved benchmark-breaking metrics: increased mobile traffic, higher qualified actions, and a lower cost-per-action compared to previous efforts. The approach successfully delivered on all fronts.