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AdRoll

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Nutshell

AdRoll simplifies campaign management with a single platform that ties together display, video, social, and more. It helps marketers re-engage visitors and discover new prospects using retargeting and data-driven audience segmentation. It's about delivering consistent messaging across channels while analyzing performance and adjusting as needed.

In Detail
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AdRoll's Website Claims...
A summary of the claims made on AdRoll's website as noticed by our bot, Vinny.
Trusted by many
AdRoll claims that over 140,000 companies have trusted AdRoll to drive performance they can count on.
High ROI results
AdRoll claims that they helped a client achieve a 12,280% ROI.
Automation capabilities
AdRoll claims that their one-of-a-kind automation builder can seamlessly coordinate automated campaigns across display, social, and email.
Case Studies
AdRoll boosted Bay Alarm's digital growth significantly.
The most accurate case study for AdRoll
45%
Average increase in reach
165B
AdRoll-generated revenue for customers ($)
Situation
Targeting New Audiences Effectively
Bay Alarm Medical faced challenges in sustaining continuous growth through digital marketing. Their reliance on Google ads wasn't yielding the desired results as their target audience wasn't engaging enough. Digital marketing specialist Gjenes Belamide recognized that their current efforts were not hitting the mark, especially since their customers took about a week to make purchasing decisions after researching. This highlighted the need to find a marketing solution that could broaden their reach and target more effectively.
Task
Expanding Marketing Reach
The primary task for Bay Alarm Medical was to find a comprehensive marketing platform that could extend their reach beyond Google and engage new customers more effectively. They needed a platform that offered analytics to track marketing performance across multiple channels, simplifying campaign management, and allowing them to make data-driven decisions to continuously optimize and justify their marketing efforts.
Action
Implementing AdRoll Campaigns
Bay Alarm Medical opted for AdRoll’s marketing platform to address their challenges. They launched campaigns utilizing various ad channels offered by AdRoll, including display, social, and email ads. The platform's easy-to-use dashboard enabled them to test, track, and optimize their ads efficiently. The team invested considerable time in experimenting with different strategies and retargeting prospects, all while having real-time access to their key metrics, making quick adjustments as needed, and consulting with AdRoll’s dedicated account management team for support.
Result
Significant Digital Growth
The switch to AdRoll resulted in substantial improvements for Bay Alarm Medical. They experienced double-digit year-over-year growth and successfully expanded their marketing reach to connect with new audiences. The ease of tracking and optimizing their campaigns through AdRoll’s platform led to higher performance and more effective use of their marketing resources. By monitoring and adjusting their efforts, Bay Alarm Medical fortified their marketing outcomes, ensuring sustained success and continuous improvement.
Keywords
DIGITAL MARKETING
ADROLL
BAY ALARM MEDICAL
RETARGETING
MARKETING AUTOMATION
ECOMMERCE
AUDIENCE TARGETING
CAMPAIGN OPTIMIZATION
MULTI-CHANNEL MARKETING
GROWTH STRATEGIES
Display & Programmatic Q & A
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