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"Digital audio monetization and personalization technology suite"

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Nutshell

AdsWizz offers a full tech stack that lets marketers insert dynamic ads, manage campaigns, and optimize revenue streams across digital audio platforms. It bridges the gap between publishers and advertisers, providing a marketplace for real-time ad transactions and a podcast CMS for targeted ad experiences.

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Case Studies
Hyundai boosts awareness and leads using programmatic audio ads.
1.
Situation
Hyundai Turkiye aimed to boost brand awareness and encourage consideration for their IONIQ 6 EV through a programmatic campaign but needed to address measurement limitations of in-game audio ads.
2.
Task
Hyundai teamed up with AdsWizz and Innocean to measure the success of their in-game audio ads and enhance the campaign with additional retargeting touchpoints.
3.
Action
Hyundai integrated AdsWizz’s AudioPixel to track conversions from audio ads and used Second Screen Retargeting to serve companion display ads to users who heard the audio ads, ensuring consistent messaging.
4.
Result
The campaign saw a 1.3% in-game audio to test drive conversion rate, a 6.3% companion banner click-through rate, and generated over 8,000 leads, proving audio ads’ effectiveness in programmatic campaigns.
Audio Advertising & Measurement Q & A
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