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AfterPay

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Nutshell

Afterpay, now under Cash App, helps consumers buy products and pay in installments. Shoppers can pay over six or twelve months or choose four interest-free payments. Late payments are capped, and reminders ensure timely payments, easing budgeting. Available online and in stores, fostering convenient shopping through flexible payment plans.

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Case Studies
HBX used Afterpay to boost sales and customer engagement.
69%
Afterpay survey showed 69% of customers would use BNPL more if widely available.
437B
Global consumer spending on BNPL expected to reach $437 billion by 2027.
1.
Situation
In 2022, Huan Nguyen and his team at HBX were seeking ways to make their diverse range of streetwear and luxury products more accessible. Realizing that their primary consumer base, Gen Z and Millennials, preferred flexible payment options, they saw an opportunity to collaborate with Afterpay, a buy now, pay later (BNPL) platform.
2.
Task
HBX aimed to drive engagement and increase sales by integrating Afterpay into their e-commerce platform. The goal was to tap into BNPL's growing popularity among the younger demographic, making their products even more attractive and accessible.
3.
Action
HBX integrated Afterpay into their online checkout process, immediately observing increased customer engagement. They also launched marketing collaborations and exclusive shopping events, such as the Afterpay DROPSHOP program for highly sought-after Jordan sneakers, to create excitement and draw new audiences.
4.
Result
The integration of Afterpay led to a significant boost in both sales and customer engagement for HBX. The Afterpay DROPSHOP event exceeded sales expectations and solidified the success of the partnership, ultimately contributing to the growth of HBX's customer base.
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