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Agility Ads

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"Simplifies converting leads into paying customers"

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Nutshell

Permanent Redirect focuses on turning interest into action for marketers. It helps them capture potential leads, nurture them intelligently, and convert them into actual customers. The platform offers users multiple ways to streamline and optimize this conversion process, making adjustments based on clear data rather than blind guesses.

In Detail
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Agility Ads's Website Claims...
A summary of the claims made on Agility Ads's website as noticed by our bot, Vinny.
Persona targeting benefits
Agility Digital claims that they reach only the desired target personas, providing precise audience targeting across all ad channels.
Integrated measurement
Agility Digital claims that their platform offers deep, integrated measurement of advertising performance across all channels and touchpoints.
Unified platform
Agility Digital claims that their unified platform integrates all aspects of precision advertising, from audience data to media buying and optimization.
Case Studies
Netflix used Microsoft partnership to launch a targeted ad tier.
The most accurate case study for Agility Ads
60%
Kellogg dedicates approximately 60% to 70% of its marketing budget on digital advertising.
90%
Auto Trader reduced their CPA by over 90% using programmatic advertising.
1.
Situation
In July 2022, Netflix announced a partnership with Microsoft to create an ad-based tier for their subscription service. Microsoft had just acquired Xandr, a key player in the programmatic ad industry.
2.
Task
Netflix aimed to utilize Microsoft's programmatic ad expertise to deliver customized ads to their diverse audience base in order to optimize ad performance and user experience.
3.
Action
By leveraging Xandr’s capabilities, Netflix was able to implement AI, geofencing, and audience segmentation techniques to tailor advertisements more precisely to viewer preferences.
4.
Result
The partnership successfully enabled Netflix to roll out a sophisticated ad-based tier, bringing more personalized and effective ads to their platform.
Keywords
PROGRAMMATIC ADVERTISING
NETFLIX
MICROSOFT
AI
GEOFENCING
AUDIENCE SEGMENTATION
DIGITAL ADVERTISING
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