"Combines human and computer intelligence for insights."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Amplified Intelligence focuses on enhancing human intelligence with computers for meaningful insights. It doesn't rely on artificial intelligence alone. Instead, it uses technology to boost human understanding in math, science, and engineering. They engage younger audiences with current social and gaming issues, creating relevant educational content.
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Amplified Intelligence's Website Claims...
A summary of the claims made on Amplified Intelligence's website as noticed by our bot, Vinny.
Independent study design
Amplified Intelligence claims that their study design is independent and developed on a neutral basis, providing resilient and transparent results.
Cross-country generalizability
Amplified Intelligence claims that their research has shown very similar results across 6 countries, demonstrating the generalizability of their method.
Pioneering attention metrics
Amplified Intelligence claims to be the most trusted source for accurate attention measurement, leveraging real human attention data.
Case Studies
Boost media efficiency with attention metrics and data insights.
8%
Increase in audience reach
14%
Increase in active attention seconds
Situation
Improving Media Mix Efficiency
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Need to optimize cross-channel media.
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Focus on platforms like TV, BVOD, YouTube.
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Maintain budget while increasing efficiency.
A global toy brand faced challenges with the efficiency of its cross-channel media mix. The brand aimed to improve the effectiveness of their advertising across multiple platforms, including TV, BVOD, YouTube, Paid Social, and programmatic video. The goal was to achieve better audience reach and engagement without increasing the existing budget. Given the highly competitive nature of the media industry, the brand wanted to ensure that their strategy could provide a competitive edge and was seeking ways to optimize their media spend.
Task
Optimizing Media with attentionPLAN®
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Leverage attentionPLAN® for insights.
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Shift budgets to higher-attention channels.
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Maintain budget while improving outcomes.
The task was to use Amplified Intelligence's attentionPLAN® tool to analyze and rebalance the toy brand's media allocation. By shifting budgets towards higher-attention channels, they sought to determine the potential for better outcomes while using the same budget. The client needed insights rooted in attention metrics to effectively allocate their media resources and maximize the impact of their advertising campaigns, ensuring that the reach and engagement levels met the brand's strategic advertising objectives.
Action
Rebalancing Media Channels
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Data-driven reallocation of media budget.
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Focus on high-attention channels.
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Enhanced decision-making with attentionPLAN® insights.
Amplified Intelligence implemented a strategic shift in the toy brand's media spending, reallocating budgets to focus on channels that demonstrated higher attention metrics. This optimization process involved analyzing various channel formats and their respective effectiveness in capturing audience attention. The approach was data-driven, utilizing attentionPLAN® insights to guide decision-making. This strategic action ensured that the toy brand's advertising efforts were aligned with channels known for higher engagement, ultimately enhancing the efficiency and productivity of their media investments.
Result
Impressive Increases in Reach and Attention
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8% increase in audience reach.
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14% increase in active attention seconds.
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6% increase in attention per reach point.
As a result of optimizing their media strategy with attentionPLAN®, the global toy brand experienced significant improvements. There was an 8% increase in audience reach, a 14% increase in active attention seconds, and a 6% rise in active attention per reach point, all achieved without expanding the original budget. The strategic planning and implementation had not only streamlined the brand's advertising efforts but also equipped its marketing team with meaningful data to drive future campaigns towards superior outcomes and a better return on investment.
Keywords
ATTENTION METRICS
CROSS-CHANNEL MEDIA
MEDIA OPTIMIZATION
ATTENTIONPLAN
ADVERTISING EFFICIENCY
ACTIVE ATTENTION
MEDIA MIX EFFICIENCY
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