"Delivers insights into customer behavior and preferences."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Amplitude helps marketers by turning user interactions into actionable insights. It's all about seeing what users do and why. Use their tools to experiment with features, visualize customer journeys, and pinpoint what's working — or not — in your digital product. Simple, clear user-focused data analysis.
In Detail
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Case Studies
Walmart uses Amplitude for better customer insights.
45%
increase in app engagement
60%
reduction in user churn
Situation
Optimizing Digital Customer Experience
→
Objective to optimize digital customer experiences
→
Need for integrated e-commerce and mobile solutions
→
Requirement for comprehensive customer behavior insights
In 2018, Walmart aimed to enhance its omnichannel customer experience as part of its ongoing mission to help busy families save money and live better. With the increasing significance of digital interactions alongside physical store visits, Walmart needed a platform that could integrate seamlessly with their e-commerce and mobile app operations, providing comprehensive insights into customer behavior.
Task
Enhance App Acquisition and Retention
→
Drive growth of Walmart’s mobile app
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Optimize user engagement and feature utilization
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Develop go-to-market strategy for new app launches
As the Director of Mobile Marketing, the primary task was to drive the growth of Walmart’s mobile app. This involved not only acquiring new app users and retaining them, but also optimizing user engagement and feature utilization. Furthermore, the team was responsible for the go-to-market strategy for new app launches, requiring a deep understanding of customer journeys and behavior patterns.
Action
Deploy Amplitude for Customer Insights
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Implemented Amplitude for holistic customer view
→
Visualized customer data and monitored app usage
→
Facilitated smooth app consolidation with real-time reporting
Walmart implemented Amplitude to gain a holistic view of their customer's digital journeys. The platform enabled Walmart to visualize customer data, understand behavioral metrics, and monitor app usage across different segments. During the consolidation of their grocery and general merchandise apps in 2020, Amplitude provided real-time reporting and facilitated a smooth transition by tracking customer segments before, during, and after the merge.
Result
Improved Customer Engagement
→
Significant improvements in customer engagement and retention
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Informed, data-driven decisions enhanced customer experiences
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Self-service tools democratized data access and broke down silos
The integration of Amplitude's capabilities led to significant improvements in customer engagement and retention. Walmart’s teams could make informed, data-driven decisions rapidly, resulting in better customer experiences. Amplitude’s self-service tools democratized data access across teams, breaking down silos, enhancing agility, and ultimately leading to higher customer satisfaction and business growth.
Keywords
CUSTOMER EXPERIENCE
MOBILE MARKETING
APP ACQUISITION
RETENTION
BEHAVIORAL ANALYTICS
OMNICHANNEL
AMPLITUDE
WALMART
DATA-DRIVEN DECISIONS
SELF-SERVICE ANALYTICS
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