Anzu
"Enables non-disruptive ads within game environments."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Anzu integrates ads directly into games without interrupting play. It allows advertisers to reach gaming audiences across platforms like mobile, PC, console, and the metaverse. By embedding ads that blend into the game world, Anzu creates a more realistic and less disruptive advertising experience, helping marketers engage deeply with players.
In Detail
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Case Studies
In-game ads increased revenue seamlessly.
45%
increase in revenue
70%
brand uplift for advertisers
Situation
Gangstar Vegas Needed Revenue Boost
Gameloft's Gangstar Vegas, an open-world action game, was facing challenges in maximizing revenue while maintaining player engagement. The game's developers wanted to enhance realism without disrupting gameplay, aiming to generate additional income through innovative solutions. Recognizing in-game advertising as a potential revenue stream, Gameloft sought a partner to help integrate relevant and non-intrusive ads into the game environment.
Task
Find Non-intrusive Ad Solutions
Gameloft tasked Anzu with integrating advertisements into Gangstar Vegas in a way that would enhance the game's realism without disrupting the player experience. The goal was to monetize the game effectively by placing high-quality, viewable ads within the game world. Anzu was required to ensure that these ads would not negatively impact gameplay, providing a seamless and engaging experience for players.
Action
Seamless In-game Ad Integration
Anzu implemented its advanced ad technology within Gangstar Vegas, strategically placing ad units in locations that players naturally encounter in the game. The ads were designed to blend with the urban environment of the game, such as billboards and street signs, to enhance realism. Additionally, Anzu utilized its robust ad viewability and quality metrics to track ad performance and brand uplift, ensuring that the ads were effective and engaging for players.
Result
Increased Revenue And Realism
The integration of Anzu's in-game advertising led to a notable increase in Gangstar Vegas' revenue without disrupting gameplay. Players experienced enhanced realism due to the naturalistic placement of ads, which contributed to a more immersive game environment. The use of high-quality, viewable ads also resulted in significant brand uplift for advertisers, proving the effectiveness of non-intrusive in-game advertising solutions.
Keywords
IN-GAME ADVERTISING
GANGSTAR VEGAS
GAMELOFT
ANZU
MONETIZATION
AD VIEWABILITY
BRAND UPLIFT
PLAYER ENGAGEMENT
SEAMLESS INTEGRATION
ENHANCED REALISM
10 Operational Details
Who are your typical customers?
Small businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Financial Services
How do you collect and monitor consumers and their data?
Our end customers are gamers. Advertisers working with us can target them in gaming through our solution using contextual, behavioural and other types of targeting, not cookies
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Email support
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Brand Awareness
Customer Engagement
Performance
What integrations do you offer?
Measurement
What is your pricing model?
Pay-per-use
In-game Advertising Q & A
Answers provided by Anzu
staff
and
vetted by Blurbs.
Hey Anzu...
What in-game ad formats do you support (banner, video, native)?
"Programmatic display and video intrinsic in-game ads"
Hey Anzu...
What game types and platforms do you serve (mobile, PC, console)?
"Mobile, PC, console"
Hey Anzu...
How do you handle ad targeting and audience segmentation?
"Contextual targeting, targeting using statistical demographic data, and targeting using information players provide when they sign up for specific games."
Hey Anzu...
Can we buy in-game ads programmatically or only direct deals?
"Both"
Hey Anzu...
What brand safety and fraud prevention does your platform provide?
"Gaming is a brand-safe channel. It is moderated and audited on multiple levels: game, platform, store and AdTech providers. We also have partnerships with IAS, Human, and Pixalate to verify IVT and viewability and make sure the ads were seen by real people."
Hey Anzu...
How do you measure ad performance and attribution in gaming?
"Anzu has a patented 3D ad tracking engine to measure viewability in gaming environments. We also have partnerships with AdTech vendors like Lumen, Comscore, Happydemics to help advertisers understand the impact of their campaigns."
Hey Anzu...
How do you ensure non-disruptive ad placements that enhance gameplay?
"Anzu's team works closely with game developers to help them strategically place the ads where they would make most sense in the game and deliver a high number of viewable impressions."
Hey Anzu...
Do you support cross-platform campaigns including CTV and social?
"Yes, in-game advertising in a great part of omnichannel campaigns."
Hey Anzu...
What reporting/analytics tools do you provide for campaign success?
"We have a dedicated account management team who walk our clients through each step of the campaign planning process, from the launch to ongoing monitoring to understanding how successful the campaign has been."
Hey Anzu...
Do you provide access to premium game developers and inventory?
"Yes, Anzu provides advertisers with a scalable way to access some of the most premium cross-platform titles from the leading game studios. Please reach out to the team to learn more about our exclusive opportunities."
