Attain
"Live purchase data for precise marketing decisions."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Attain aids marketers by providing live purchase data that integrates directly with consumer behavior, enabling precision-targeted audiences and optimized media strategies. Forget outdated metrics; Attain delivers transparency and actionable insights, perfect for driving revenue in today’s chaotic marketing landscape.
In Detail
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Attain Pricing and Product Detail
Pricing Intel
Attain's pricing model isn’t explicitly detailed online, suggesting that it might offer bespoke pricing tailored to individual business needs, likely with options for different service levels or features.
Product Summary
Attain offers Outcome Audiences and Shopper Insights. These products help marketers leverage real-time data to build precise audiences and gain consumer insights—essential for effective targeting and strategy adjustments.
Attain's Community Statement
What makes us remarkable?
"We connect the entire commerce landscape offering a uniquely comprehensive view into live purchase behavior in the U.S., capturing what people buy as they go about their daily lives.
We have formed a direct relationship with over 10 million consumers. They join our panel through Attain’s portfolio of owned and operated apps spanning financial wellness and shopping rewards, In return, they give us explicit permission to use their data for research, insights, and targeting."
You can compare us to:
Statement By:
Kara
Alvarez
Attain's Website Claims...
A summary of the claims made on Attain's website as noticed by our bot, Vinny.
Real-time sales measurement
ATT claims that it measures sales lift in real-time using live transaction data to guide strategies with precision.
Verified demographic insights
ATT claims that it uses 100% self-reported demographic data paired with purchase history for accurate audience targeting.
Largest live data panel
ATT claims that it has the industry's largest and most trusted live purchase data panel, ensuring reliable data insights.
Case Studies
Three surveys drove breakfast menu's success.
64%
Purchasers plan to try breakfast.
81%
Non-breakfast customers aware of offerings.
Situation
Breakfast Menu Struggles for QSR
→
QSR brand struggled with breakfast menu.
→
Took a hiatus to relaunch breakfast.
→
Used celebrity to boost awareness.
A leading QSR brand was facing difficulties with their breakfast menu not resonating with customers, despite offering delicious menu items all day long. After taking a brief hiatus from offering breakfast, the brand decided to relaunch the breakfast menu with new items and a celebrity spokesperson to help drive awareness.
Task
Measure Menu Awareness Effectiveness
→
Measure relaunch success and awareness.
→
Use Attain's addressable panels.
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Determine customer dining intentions.
The main task was to measure the success of the breakfast menu relaunch and determine if the new offerings were effectively reaching the target customers. The QSR brand utilized Attain’s addressable panel to gauge customer awareness and determine future dining intentions.
Action
Deploying Panel Pulse Surveys
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Three-phase survey deployment.
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81% non-breakfast customer awareness achieved.
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Explored reasons with lapsed customers.
The initiative was executed in three phases using Panel Pulse by Attain, a custom survey system. This approach engaged real-time consumer panels to gather insights on the breakfast menu. Initial survey results showed 81% awareness among non-breakfast customers. The next surveys targeted lapsed breakfast buyers, revealing their habits, and prompt future trials.
Result
Optimizing Strategy with Data
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Insights used to optimize strategy.
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Formed three custom consumer segments.
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64% QSR purchasers intended future trials.
With insights from the surveys, the brand tailored its strategy to enhance market reach. They formed three custom consumer segments using Attain’s data: frequent QSR buyers, existing customers, and net-new audiences. As a result, they found that 64% of QSR purchasers were planning to try the breakfast menu.
Keywords
ADDRESSABLE PANELS QSR
BREAKFAST MENU RELAUNCH
CONSUMER PANEL INSIGHTS
TRANSACTION DATA TARGETING
REAL-TIME CONSUMER ENGAGEMENT
Custom consumer profiles increased holiday sales conversion rate successfully.
0.45%
Conversion Rate Success
$10.56
Remarkable ROAS Achieved
Situation
Opportunities in Multicultural Holiday Strategy
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Multicultural beauty consumers represented untapped potential.
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Retailer sought a fresh holiday strategy approach.
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Partnered with Attain for data-driven insights.
As the holiday season approached, a leading beauty retailer identified an unexplored potential to engage multicultural beauty consumers. The retailer realized a need to revamp their holiday marketing strategy to tap into these diverse segments, and thus turned to Attain for assistance. Attain's role was to harness cutting-edge data insights that would enable the beauty retailer to create targeted marketing campaigns for this culturally unique audience. Recognizing the diversity within their customer base was crucial, as it represented a significant market opportunity for growth and increased brand loyalty.
Task
Develop Strategic Consumer Profiles
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Create profiles from transaction data.
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Target multicultural beauty enthusiasts specifically.
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Gain insights for an effective strategy.
The retailer needed to create custom consumer profiles using detailed transaction data. The task was to segment this data effectively to target Black/African American and Hispanic/Latinx beauty enthusiasts. Leveraging Attain's resources, the company aimed to gain actionable insights into purchasing habits and preferences, which would translate into a more effective marketing strategy. By understanding these diverse audiences, the beauty retailer hoped to drive brand engagement, attract new customers, and convert existing ones from competitors during the critical holiday shopping season.
Action
Model and Segment Consumer Data
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Utilized first-party data for segmentation.
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Created three tailored consumer profiles.
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Informed precise and targeted marketing.
Utilizing first-party data, Attain developed three distinct custom segments to target: Holiday Gift Givers, Multicultural Beauty Enthusiasts, and Potential Loyalists. Each segment was meticulously defined to ensure maximum relevance and impact. The strategy involved analyzing consumers’ spending patterns and loyalty dynamics, which informed tailored marketing efforts. By focusing on these profiles, the retailer was able to precisely direct their marketing initiatives, ultimately aiming to capture a broad yet specific audience base during the holiday season and beyond.
Result
Achieved High ROAS and Conversion
→
Achieved .45% conversion rate.
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ROAS peaked at $10.56.
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Expanded customer base and conversion.
The strategic insights and targeted approach led to significant success for the beauty retailer. With a .45% conversion rate and an impressive ROAS of $10.56, the retailer successfully expanded its customer base by reaching new demographics and converting competitors’ customers. This achievement not only demonstrated the importance of multicultural targeting but also solidified the retailer's competitive position in the beauty market during a critical sales period. The success was a testament to the power of data-driven marketing strategies and the value of personalized consumer engagement.
Keywords
MULTICULTURAL MARKETING STRATEGY
HOLIDAY SEASON MARTECH SOLUTIONS
DATA-DRIVEN BEAUTY RETAIL INSIGHTS
CONSUMER PROFILE SEGMENTATION
INCREASES IN RETAIL CONVERSION RATE
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Consumer Goods
Retail & E-commerce
Professional Services
How do you collect and monitor consumers and their data?
Attain owned and operated Financial Services apps
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Customer Engagement
What integrations do you offer?
Digital Advertising
Custom APIs & Webhooks
Measurement
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Audience Data & Enhancement Q & A
Answers provided by Attain
staff
and
vetted by Blurbs.
Hey Attain...
What audience data types do you provide (behavioral, intent, etc.)?
"Attain enriches first-party data with permissioned transaction insights (purchase frequency, AOV, payment type, merchant & product details) tied to privacy-safe IDs."
Hey Attain...
How do you collect/enrich audience data? What sources?
"Data is sourced directly from 10M+ consumers (first-party). Our dataset can be enriched for national reach, using AI/ML techniques."
Hey Attain...
Can you integrate with our MarTech stack (CDP, DMP, CRM)?
"Attain has integrations across 20+ SSPs, TV/CTV Platforms, Premium Publishers & Socials. We also offer data feeds which can be integrated with your existing MarTech stack (CDP, DMP, CRM, and ad platforms)."
Hey Attain...
Do you offer real-time audience insights? Data refresh frequency?
"Yes. Attain data is real-time - as soon as a consumer uploads a receipt or transacts the data is available."
Hey Attain...
How does your platform enhance first-party data and identity?
"With permissioned transaction data behavioral attributes like purchase frequency, average order value, payment type, and merchant/product-level insights. Each purchase is tied to a privacy-safe ID at individual and household level."
Hey Attain...
Do you provide predictive analytics and lookalike audiences?
"Yes"
Hey Attain...
How does your data support media activation (programmatic, CTV)?
"Attain's audiences can be activated within the clients platform of choice. We have integrations across 20+ SSPs, TV/CTV Platforms, Premium Publishers & Socials where data can then be captured back into our platform to support optimization and measurement."
Hey Attain...
How do you measure audience quality (uplift, match rates)?
"Attain measures audience quality and performance with real-time sales optimization, full-funnel lift, attribution, new buyer lift, sales incrementality, and tools like Audience Studio & Premium Insights to build, activate, and analyze audiences."
Hey Attain...
Can you provide closed-loop measurement for audience impact?
"Yes. Attain provides both closed loop, real-time sales incrementality and attribution measurement, giving advertisers both a live view of the causal sales lift and attributed sales from their media investments."
Hey Attain...
What is your pricing model (subscription, usage, CPM)?
"CPM, POM (Percentage of Media) or Subscription fee. Our audiences solution can be priced on CPM or POM (percentage of media). Premium Consumer Insights is offered through a bundled CPM package with audiences or measurement, or a standalone subscription fee."
Hey Attain...
Can you track users without cookies and handle privacy compliance?
"We have a direct relationship with the consumers in our panel."
Hey Attain...
Can you measure ad impact on online and offline sales?
"Yes."
Hey Attain...
What is your pricing model and how does it scale?
"Our pricing model varies, and can be either CPM, POM (Percentage of Media) or Subscription fee. Our audiences solution can be priced on CPM or POM (percentage of media). Specific solutions within our platform, such as Premium Consumer Insights, are offered through a bundled CPM package with audiences or measurement, or a standalone subscription fee."
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