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Billo

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"Create video ads with authentic UGC content."

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Nutshell

Billo helps marketers get high-quality user-generated content videos without traditional production hassles. Marketers connect with creators, refine video concepts, and get ads that resonate on popular social platforms like TikTok and Facebook. The platform simplifies finding creators, customizing briefs, and receiving ready-to-use, compelling video content quickly.

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Billo's Website Claims...
A summary of the claims made on Billo's website as noticed by our bot, Vinny.
Faster video production process
Billo claims that their platform allows for faster video production by simplifying and streamlining the entire process.
Cost-effective video solutions
Billo claims that they provide high-quality videos at an unbeatable starting price of just $99 per video.
Performance-driven video content
Billo claims that their authentic creator videos boost engagement, drive clicks, and increase sales on TikTok and Meta.
Case Studies
Peepers boosted sales and ROI with UGC via Billo.
The most accurate case study for Billo
1:1
Exceeded ROI expectations for Peepers
45%
Higher click rates on UGC ads
Situation
Eyewear Brand Needs Authentic Connection
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Foster deeper trust with customers.
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Target women over 45 effectively.
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Shift towards authentic customer experiences.
Peepers, a well-established fourth-generation family-run eyewear business, faced a significant challenge in its marketing strategy. The brand primarily targeted women over 45, with a diverse range of products including reading glasses, blue light glasses, progressive readers, and polarized sunglasses. Despite their historical market presence, they recognized that fostering a deeper trust among their customers was essential. This called for a shift from traditional model imagery to authentic customer experiences, showcasing the brand's authenticity and quality. To address this, they needed a platform capable of generating genuine and relatable user-generated content (UGC) that reflected their brand values while being cost-effective and diverse in its cast selection.
Task
Integrate Billo to Create UGC
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Integrate a UGC creation platform.
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Enhance authenticity using real experiences.
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Manage content efficiently end-to-end.
Peepers set out to find a platform that could help them effectively incorporate UGC into their marketing strategy. The aim was to leverage real customer experiences to enhance the brand's authenticity. The specific task involved selecting a provider that could deliver high-quality UGC across multiple marketing channels such as social media, email marketing, and website content. They turned to Billo, a service known for its video ad and UGC creation capabilities. The integration needed to be seamless, enabling Peepers to manage the entire process efficiently from content briefing to final approval on the platform.
Action
Seamless UGC Integration Achieved
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Manage workflow efficiently through Billo.
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Use UGC across multiple channels.
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Align content with brand authenticity.
With Billo, Peepers' integration of user-generated content into their marketing efforts was both straightforward and effective. Bailey, the Digital Content Coordinator, spearheaded this operation, managing the entire workflow on the Billo platform. This involved everything from briefing creators to approving the final content without any issues. The UGC created was versatile, being deployed across various marketing channels such as paid ads, organic social media, email campaigns, and directly on their website. Billo's platform allowed for an efficient incorporation of genuine customer-oriented content, aligning perfectly with Peepers' vision for authentic brand representation.
Result
UGC Outperforms; ROI Exceeds Goals
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UGC consistently outperforms traditional ads.
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Boosted visibility and sales for products.
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Exceeded initial ROI expectations remarkably.
Utilizing Billo's services led to remarkable improvements in Peepers' marketing performance. The user-generated content consistently outperformed other ad formats, with significant enhancements in click rates, views, likes, and comments, notably in organic social media and email campaigns. A targeted UGC campaign for Peepers' top-selling sunglasses style significantly boosted product visibility and sales, highlighting the impact of authentic content on consumer behavior. Exceeding their initial ROI expectations of 1:1, the use of Billo's content proved highly cost-effective, providing Peepers outstanding returns on their marketing investments. This success has encouraged Peepers to integrate Billo into their future marketing strategies continuously.
Keywords
EYEWEAR
USER-GENERATED CONTENT
DIGITAL MARKETING
ROI
UGC
SOCIAL MEDIA
BILLO
PEEPERS
VIDEO ADS
MARKETING STRATEGY
User Generated Content (UGC) Q & A
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Billo
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