Blue Bite
"Transform products into interactive digital channels."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Blue Bite helps marketers by transforming physical products into digital access points. Consumers get personalized content right on their devices. Brands use dynamic QR codes to engage people at key moments. This approach encourages interaction, supports brand authenticity, and fosters purchase intent, all without complex setups.
In Detail
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Blue Bite's Website Claims...
A summary of the claims made on Blue Bite's website as noticed by our bot, Vinny.
Proven Higher Engagement Rates
Blue Bite claims that its connected packaging increases engagement, conversion, and loyalty by providing personalized consumer experiences.
Innovative Product Commerce Channel
Blue Bite claims that it turns every product into a point of sale, enhancing customer connection and boosting direct-to-consumer sales.
Effective Brand Protection Strategy
Blue Bite claims that its solutions prevent brand value erosion by authenticating products to combat counterfeits and gray market diversions.
Case Studies
Adidas' NFC-powered shoe enhances customer engagement post-sale.
50%
Rise in content consumption
70%
Increase in customer engagement
Situation
Innovative NFC-Powered Shoe Launched
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Adidas collaborates with Blue Bite and partners.
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Launches UltraBOOST UNCAGED with embedded NFC technology.
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Aims to sustain customer interaction post-sale.
Adidas partnered with Blue Bite, HYPEBEAST, and SMARTRAC to launch the UltraBOOST UNCAGED, a revolutionary shoe equipped with an NFC-chip. This technology allowed users to engage with personalized content by tapping their shoe, aiming to maintain consumer interaction beyond the initial sale. By integrating technology into their footwear line, Adidas sought to differentiate from competitors and enhance customer loyalty through immersive digital experiences.
Task
Deliver Engaging, Custom Experiences
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Create a continuous connection with customers post-sale.
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Develop a personalized digital content delivery system.
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Utilize technology to retain consumer interest.
The objective was to develop a platform that could continue consumer engagement beyond the purchase moment. Adidas needed a solution that delivered highly tailored content to users through smart product enhancements. It was crucial to effectively analyze consumer preferences to provide personalized weekly content updates, leveraging technology to keep buyers engaged and invested in the brand.
Action
NFC Interaction and QR Availability
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NFC-chip delivers content from the shoe.
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QR code alternative for non-NFC devices.
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Provides personalized weekly content updates.
Blue Bite implemented the NFC chip into the UltraBOOST UNCAGED, enabling users to access a growing library of exclusive content directly from their mobile devices by tapping their shoe. For users without NFC-capable devices, a QR code provided the same level of enhanced customer experience. The NFC-chip powered interactions recorded and analyzed consumer preferences to tailor the content specifically to individual tastes each week, ensuring relevancy.
Result
Strong Consumer Engagement Achieved
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Sustained consumer engagement and loyalty.
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Enhanced customer satisfaction via personalized content.
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Data collection improved marketing efficiency.
Adidas successfully created a long-lasting relationship with customers, illustrated by sustained interaction via shoe-tap or QR access. This innovative approach ensured personalized engagement, thus boosting user satisfaction and brand loyalty. The system facilitated the collection and analysis of consumer data, allowing Adidas to refine marketing strategies and deliver custom experiences at scale.
Keywords
ADIDAS ULTRABOOST UNCAGED
NFC TECHNOLOGY IN FOOTWEAR
PERSONALIZED MOBILE EXPERIENCES
CONSUMER ENGAGEMENT POST-SALE
BLUE BITE SMART PRODUCTS
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