Bold Metrics
"AI-powered digital sizing for apparel brands."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Bold Metrics helps marketers by using AI-driven digital twins to improve apparel fit. This platform captures body data to offer accurate size recommendations, reducing returns and increasing conversion rates. It's a data-driven solution that enables brands to optimize their design and enhance the customer experience seamlessly.
In Detail
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Bold Metrics Pricing and Product Detail
Pricing Intel
Bold Metrics uses a subscription-based pricing model with solutions adaptable to both small brands and large enterprises, providing flexibility to suit different business needs.
Product Summary
Bold Metrics offers solutions like the Smart Size Chart™, Virtual Sizer™, and Apparel Insights® to refine fit and enhance eCommerce experiences for marketers.
Bold Metrics's Website Claims...
A summary of the claims made on Bold Metrics's website as noticed by our bot, Vinny.
Tailor-level measurement accuracy
Bold Metrics claims their AI platform offers tailor-level accuracy, connecting shoppers to ideal sizes without extra effort.
Data-driven insights optimization
Bold Metrics claims their platform delivers insights that optimize designs and size charts, leveraging body data effectively.
Reduced return costs
Bold Metrics claims their technology significantly reduces apparel returns by improving fit accuracy.
Case Studies
Shirt Finder boosts engagement, sales, reduces returns effectively.
7%
Total Revenue Increase
32%
Engagement Rate
Situation
Mizzen+Main's Fit Challenge
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Faced challenges in fit personalization
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Aimed to boost customer engagement
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Desired to reduce online returns
Mizzen+Main, known for their high-quality performance menswear, faced a challenge common to apparel brands: providing a personalized shopping experience that confidently guides customers to the right fit. With various shirt styles and fits, ensuring customers could make informed decisions was crucial. The brand was keen on boosting shopper engagement and minimizing returns, which are typical hurdles in the online retail world. With a strong desire to enhance customer satisfaction and increase revenue, Mizzen+Main sought a technology-driven solution that could bring precision to their fit recommendations. Collaborating with Bold Metrics, they aimed to implement an innovative tool that utilizes modern technology to overcome these challenges in the menswear market.
Task
Launching a Personalized Tool
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Developed an AI-driven fitting tool
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Integrated with existing eCommerce
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Aimed to increase engagement rates
The primary task for Mizzen+Main and Bold Metrics was to create a streamlined and personalized fitting solution for customers. This involved developing the 'Shirt Finder', an AI-driven tool that could effortlessly guide customers to their ideal size. The challenge was to blend technology with user-friendliness, ensuring the tool was intuitive and effective to use. Furthermore, Mizzen+Main needed to ensure that the solution could be easily integrated into their existing eCommerce platform, providing seamless access for their online shoppers. The ultimate goal was to increase engagement rates and convert those interactions into sales, while also reducing customer returns, thereby optimizing the overall shopping experience and enhancing brand loyalty.
Action
Integrating AI and User Experience
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Leveraged AI for body data analysis
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Used digital twins for accuracy
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Prioritized seamless user experience
Mizzen+Main partnered with Bold Metrics to deploy the Shirt Finder, which utilized AI-driven body measurement data to create digital profiles for shoppers. The tool required customers to answer a short quiz, from which it generated accurate size recommendations based on analyzed body data. The technology focused on delivering a customized experience with minimal customer input, all while ensuring precise fitting suggestions. By using digital twins to simulate each shopper's measurements, the Shirt Finder enhanced the accuracy of its recommendations, thereby diminishing the likelihood of returns. Bold Metrics facilitated the integration of this tool into Mizzen+Main’s online platform, which was a seamless process that prioritized user experience and operational efficiency.
Result
Achieving Revenue and Engagement Boosts
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Utilized by 5,200+ shoppers
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Achieved 32% engagement rate
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Increased revenue by 7%
The implementation of the Shirt Finder by Mizzen+Main and Bold Metrics yielded impressive results. In the span from July to early October, the tool was utilized by over 5,200 shoppers, drastically enhancing the shopping experience. Most notably, the engagement rate with this tool reached an incredible 32% in September alone, displaying a significant improvement in how customers interacted with the brand. Moreover, Mizzen+Main reported a 7% increase in total revenue during this period, a clear indicator that the personalized sizing solution led to higher conversion rates and increased customer satisfaction. By reducing the frequency of returns, the initiative also contributed toward long-term operational efficiencies and better inventory management.
Keywords
AI-DRIVEN BODY DATA
PERSONALIZED SIZING TOOL
DIGITAL TWINS TECHNOLOGY
ONLINE APPAREL ENGAGEMENT
ECOMMERCE FIT SOLUTION
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
How do you collect and monitor consumers and their data?
Cookies
Javascript
API
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Custom APIs & Webhooks
What is your pricing model?
Subscription-based
Tiered pricing
Performance-based pricing
Virtual Sizing Q & A
Answers provided by Bold Metrics
staff
and
vetted by Blurbs.
Hey Bold Metrics...
Please describe your core technology (AI, AR, 3D, foot scanning)?
"Bold Metrics’ AI Body Data Platform empowers your customers to confidently find their ideal size and fit—improving the shopping experience, boosting your average order value, and significantly increasing conversions while reducing returns."
Hey Bold Metrics...
What consumer data inputs are required (camera scan, measurements)?
"Age, Height, Weight, Bra Size (women), Pant Waist (men)"
Hey Bold Metrics...
Can the tool recommend alternative sizes/styles based on fit?
"Yes"
Hey Bold Metrics...
How does your solution integrate with custom-built eCommerce platforms?
"Via an API or Javascript"
Hey Bold Metrics...
Can your tool personalize based on prior shopper behavior?
"Yes"
Hey Bold Metrics...
How does your platform track and report on engagement/performance?
"Yes"
Hey Bold Metrics...
Can your solution be embedded in mobile app? SDK availability?
"Yes. Via API"
Hey Bold Metrics...
How scalable is your asset creation process across large catalogs?
"Very scalable"
Hey Bold Metrics...
What makes your solution stand out from other solutions?
"With 4 simple inputs, your customers can leverage AI technology to generate a highly accurate digital twin-instantly calculating 50+ detailed body measurements for precise, personalized size recs tailored to each customer’s preferences. No photos required."
Hey Bold Metrics...
Do you offer in-store virtual fitting (kiosks, tablets, mirrors)?
"Yes via API"
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Bold Metrics
to Peers
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Bold Metrics' Core Focus
All
Virtual Sizing Vendors
