"Easily collect and create user-generated videos."
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Updated 3 Days Ago
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2 Verified Clients
Nutshell
BrandLens lets marketers create interactive video experiences without needing apps or downloads. It facilitates collecting authentic, user-generated content by providing branded templates and on-screen guidance. Participants quickly record videos using links or QR codes, making it perfect for testimonials, social engagement, or viral trends.
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BrandLens's Website Claims...
A summary of the claims made on BrandLens's website as noticed by our bot, Vinny.
App-less video creation tech
BrandLens claims that its app-less platform allows users to collect and co-create short-form videos seamlessly.
Customizable video templates
BrandLens claims that its customizable templates enable users to create on-brand content efficiently.
AI-powered content control
BrandLens claims that its AI technology moderates and enhances video content creation for authenticity.
Case Studies
Successful skincare campaign boosted brand loyalty effectively.
11%
Conversion Rate
54 minutes
Total Video Content
Situation
Rx Renew Needed Captivating Campaign
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Challenge: Captivate and maintain loyal customers
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Solution required for digital engagement
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Goal: Encourage brand advocacy
Rx Renew, a luxury skincare brand offering medical spa services and lip care products, faced the challenge of launching a compelling campaign to captivate customers and cultivate a strong base of loyal users. The brand sought a solution that would inspire and engage their target audience effectively, leveraging the power of digital engagement. Rx Renew wanted to create an interactive experience that would resonate with their clientele, encouraging them to become brand advocates by sharing their personal transformations. The brand's ultimate goal was to increase customer loyalty while expanding their reach through customer-driven social promotions.
Task
Design Interactive Campaign Strategy
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Leverage BrandLens for engagement
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Encourage customer participation
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Increase reach through sharing
To address Rx Renew's challenges, the task was to design an interactive and engaging campaign using BrandLens technology. This involved developing a strategy that would encourage customers to prioritize skincare and lip care, and to share their positive experiences with the Rx Renew brand within their social networks. Key tasks included creating a memorable QR code linked to the campaign, distributing the campaign link via email at checkout, and curating irresistible rewards for participants. The campaign needed to be engaging enough to entice customers to actively participate and share their journey, thus amplifying its reach through organic growth.
Action
Execute Campaign with BrandLens Tools
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QR codes linked to campaigns
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Emails delivered direct access
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Rewarded engaging participants
Rx Renew executed a meticulously crafted campaign using BrandLens, integrating multimedia engagement tools to inspire customers. A unique QR code was prominently displayed on selected product sets and at brand centers, facilitating seamless access to the campaign. Customers also received direct campaign links via email during the checkout process, providing them an easy entry point into the experience. On-screen instructions guided participants, making it simple to create and share their 30-second testimonial videos. These videos chronicled their skincare transformation, fostering a sense of community. 15 participants were rewarded with exclusive facial sculpting services, anti-aging treatments, and lip care products, fostering loyalty and strengthening brand advocacy.
Result
Campaign Achieved Significant Engagement
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978 participants engaged with campaign
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108 videos showing user experiences
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11% conversion rate achieved
Over a two-month period, the campaign saw significant success, with 978 unique visitors participating and generating 108 videos, representing an 11% conversion rate. The engaging nature of the campaign was further evidenced by 54 minutes of video content being produced. This initiative not only delighted the participants, especially the 15 winners of the exclusive treatments but also reinforced a strong sense of brand loyalty among all those who engaged. The campaign successfully expanded Rx Renew's brand presence, demonstrating the effectiveness of BrandLens in fostering interactive marketing endeavors that translate to tangible business outcomes.
Keywords
BRANDLENS
RX RENEW
INTERACTIVE MARKETING
SKINCARE CAMPAIGN
CUSTOMER ENGAGEMENT
LOYALTY
SOCIAL MEDIA PROMOTION
QR CODE MARKETING
User Generated Content (UGC) Q & A
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