"Blocks ads and protects your privacy online."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Brave saves marketers time by blocking third-party ads and trackers, cutting down load times. It encrypts data for privacy, offering a clean, straightforward internet experience without the usual clutter. Marketers can focus on what matters instead of battling constant data intrusions and security issues.
In Detail
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Brave's Website Claims...
A summary of the claims made on Brave's website as noticed by our bot, Vinny.
Privacy-centric browser design
Brave claims that it blocks ads and trackers by default, protecting user privacy and enhancing web performance.
Faster browsing experience
Brave claims that it speeds up page load times by 3x-6x through blocking unwanted ads and scripts.
User-focused technology
Brave claims that it saves users' data and battery by removing unnecessary clutter from webpages.
Case Studies
Campaign achieved impressive engagement with tech-savvy audience.
8%
Increase in rewards program participation
46%
Ad recall rate
Situation
Competitive Fast Casual Challenge
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Highly competitive Fast Casual sector
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Need for innovative marketing channels
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New dish announcement: Garlic Guajillo Steak
In the competitive Fast Casual Restaurant sector, Chipotle faced the challenge of finding innovative marketing channels to engage new customer cohorts. Given the saturation of traditional digital platforms, Chipotle needed to identify a unique and effective method to communicate their brand message. With their latest culinary offer, the Garlic Guajillo Steak, Chipotle aimed at capturing attention and driving engagement through more creative advertising solutions.
Task
Reach Tech Savvy Consumers
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Target audience uses ad-blockers
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Low engagement on social media
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Tailored strategy needed for Brave users
Chipotle's task was to engage an audience that is typically hard to reach with conventional advertising methods. This target audience uses the Brave browser, which inherently blocks ads, and they have lower engagement with social media and TV. To effectively reach these consumers, Chipotle needed to employ a marketing strategy tailored to overcoming these barriers by using innovative ad formats specific to the Brave platform.
Action
Innovative Ad Format Deployment
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24-hour new tab page takeover
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Notification ads on Brave platform
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Promoted new steak and digital options
Chipotle partnered with Brave to execute a novel advertising strategy, employing a mix of top- and bottom-funnel ad formats. They executed a 24-hour sponsored takeover of Brave's new tab page, coupled with notification ads. These ads not only highlighted the new Garlic Guajillo Steak but also emphasized their mobile app and online ordering options. The campaign was strategically designed to leverage Brave's unique technology-savvy user base, ensuring the message reached the right audience.
Result
Significant Engagement Metrics Achieved
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6.7 million impressions generated
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310,000 clicks with 4.6% CTR
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Significant cost-per-conversion improvement
The campaign resulted in substantial engagement, generating 6.7 million impressions and 310,000 clicks, achieving a 4.6% click-through rate. This performance far surpassed the digital ads benchmark of 0.5%. Post-campaign, there was a notable improvement in cost-per-conversion—34% on the campaign day and 40% in the following week. The innovative use of Brave’s ad formats successfully expanded Chipotle's outreach to a previously elusive audience while driving awareness and engagement for the Garlic Guajillo Steak.
Keywords
BRAVE ADS
CHIPOTLE
FAST CASUAL RESTAURANT
DIGITAL ADVERTISING STRATEGY
GARLIC GUAJILLO STEAK
CONSUMER ENGAGEMENT
AD-BLOCKER
NEW TAB TAKEOVER
NOTIFICATION ADS
COST-PER-CONVERSION IMPROVEMENT
Search & Social Media Advertising Q & A
Brave hasn't answered their category questions yet.
