"Influences decision makers with digital video ads"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Captivate places digital video ads in elevators and lobbies of top-tier buildings, targeting high-value decision makers. By reaching audiences where buying decisions happen, they enhance brand exposure and engagement. Their platform offers impressive ad targeting, relevant content, and analytics for better ROI. It's about shaping purchase paths directly, minus the fluff.
In Detail
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Captivate's Website Claims...
A summary of the claims made on Captivate's website as noticed by our bot, Vinny.
Targeted Audience Reach
Captivate claims that they have one of the largest digital screen footprints in North America, providing unprecedented access to high-value decision makers.
Curated Content Delivery
Captivate claims that they provide curated, relevant content and programming to engage their audiences in brand-safe environments.
Advanced Measurement Solutions
Captivate claims that they offer advanced measurement and attribution solutions, enabling brands to achieve the best ROI for their advertising campaigns.
Case Studies
Targeted campaign boosted LinkedIn's brand awareness effectively.
45%
Awareness lift via Captivate campaign
111%
Square's brand familiarity increase
Situation
LinkedIn Seeks Awareness Increase Challenge
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LinkedIn needed to increase ad awareness.
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Target focused on Fortune 1000 buildings.
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Partnership sought efficient audience targeting.
LinkedIn Advertising aimed to boost awareness among marketing professionals and business decision-makers about its advertising solutions. With a particular focus on Fortune 1000 companies and advertising agencies, LinkedIn wanted to demonstrate the effectiveness of its objective-based advertising platform. Achieving this goal was critical to helping LinkedIn solidify its position as the premier platform for professional networking and advertising. To address this need, LinkedIn partnered with Captivate, a specialized firm known for its ability to target specific demographics through strategic building partnerships.
Task
Targeting Fortune 1000 Buildings
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Identify buildings with key companies.
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Execute a four-week awareness campaign.
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Focus on decision-maker proximity.
The task set forth for Captivate was to identify and target buildings housing Fortune 1000 companies and top advertising agencies. The aim was to deliver a targeted four-week campaign that would amplify LinkedIn's advertising solutions to marketing and advertising decision-makers. Precision in this endeavor was key, as the intent was to deliver substantial lift in brand awareness for LinkedIn's advertising services. The identification of high-value locations for this campaign required careful analysis and selection based on proximity to key decision-makers.
Action
Executing Targeted Campaigns Strategically
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Pre-campaign survey established a baseline.
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Four-week campaign strategically executed.
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Follow-up survey evaluated awareness lift.
Captivate, in collaboration with research partner Alida, initiated a precise campaign execution strategy. Initially, a pre-campaign survey was conducted in selected buildings to ascertain the baseline awareness and familiarity among the audience. The campaign itself was actively rolled out over four weeks, taking advantage of Captivate's targeted delivery mechanisms to penetrate the specific audience demographic. To quantify the impact, a follow-up survey was deployed during the last two weeks of the campaign to gauge changes in brand awareness levels, and the results were systematically compared.
Result
Measured Lift in Brand Awareness
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Achieved a 45% awareness lift.
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Validated effectiveness of targeted strategy.
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Set a successful benchmark for future.
The outcome of this targeted approach was a remarkable 45% lift in brand awareness for LinkedIn among the desired professional demographic. This demonstrated the effectiveness of Captivate's strategy in not only reaching but significantly impacting the intended audience. The calculated increase in brand awareness confirmed the success of pinpoint targeting techniques facilitated by Captivate, providing LinkedIn with quantitative evidence of campaign achievement. The success set a new benchmark for future advertising ventures, reinforcing the value of strategic audience targeting.
Keywords
LINKEDIN ADVERTISING
BRAND AWARENESS
TARGETED CAMPAIGNS
FORTUNE 1000 COMPANIES
CAPTIVATE PARTNERSHIP
MARKETING PROFESSIONALS
BUSINESS DECISION MAKERS
OBJECTIVE-BASED ADVERTISING
SURVEY-BASED MEASUREMENT
AD CAMPAIGN SUCCESS
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