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cardlytics.com

Cardlytics

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"Turns purchase data into targeted marketing offers."

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Nutshell

Cardlytics helps marketers by transforming first-party purchase data into actionable insights for targeted marketing campaigns. Marketers can leverage this data to reach defined audiences with card-linked offers, driving both in-store and online transactions while accurately measuring campaign success and performance.

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Cardlytics's Website Claims...
A summary of the claims made on Cardlytics's website as noticed by our bot, Vinny.
native ad platform
Cardlytics claims that our native ad platform in banks' digital channels drives incremental sales by changing the way millions of people buy.
comprehensive view of spend
Cardlytics claims that with our comprehensive view of consumer spend, we use Purchase Intelligence to transform commerce and power smarter marketing campaigns.
largest bank rewards network
Cardlytics claims that it is the world's largest bank rewards network, powering offers for more than 20 of the top bank partners globally.
Case Studies
VistaPrint's partnership with Cardlytics boosts acquisition, retention, engagement.
The most accurate case study for Cardlytics
20k
New customers acquired.
200%
Incremental ROAS improvement.
Situation
VistaPrint's Acquisition Challenge
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VistaPrint sought more new customers.
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Needed high-value, long-term relationships.
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Cardlytics introduced cashback program.
VistaPrint, a global eCommerce brand, was pursuing new customer acquisition as their primary business goal. They partnered with Cardlytics to implement a cash-back offer program aimed at supporting their marketing acquisition strategies. VistaPrint needed a solution that could not only attract high-value targets but also engender long-term value from these new customers. This situation required a strategic partner capable of delivering precise audience insights and crafting targeted marketing efforts that aligned with VistaPrint’s business objectives.
Task
Identify and Target Key Audiences
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Utilize insights to identify audiences.
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Address churn risks strategically.
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Develop informed marketing strategy.
The key task was to leverage Cardlytics’ advanced targeting capabilities to identify potential new customers while addressing churn risks. Using Cardlytics' 'share of wallet' insights, the goal was to discern not only those most likely to respond to promotional offers but also understand the competitive landscape to capitalize on market opportunities. This task involved rigorous data analysis and the creation of insightful reports on customer value and spending behaviors, quintessential for crafting a robust marketing strategy aimed at both acquisition and retention.
Action
Deploy and Analyze Campaigns
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Executed pilot with strategic targeting.
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Utilized real-time reporting for insights.
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Measured impact and optimized tactics.
Cardlytics executed a pilot campaign that deployed strategic targeting methods using its comprehensive data capabilities. The campaign included real-time reporting and allowed VistaPrint to track customer behavior post-acquisition, giving them a deeper understanding of customer lifecycle and purchase patterns. This pivotal action enabled VistaPrint to validate the effectiveness of the campaigns through detailed measurement and analysis, focusing on aspects such as lifetime value and market shifts, thereby optimizing marketing tactics for better returns.
Result
Achieved Significant Incremental Growth
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Pilot success led to 200% iROAS.
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Over 20k new customers acquired.
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10k lapsed customers reactivated.
The collaboration between VistaPrint and Cardlytics led to substantial returns, with the pilot achieving a remarkable 200% Incremental Return on Advertising Spend (iROAS) flight-over-flight. VistaPrint transitioned to an ongoing partnership which focused on a comprehensive approach including acquisition, reactivation, and retention strategies. This resulted in over 20,000 new customers and the reactivation of 10,000 lapsed customers. Ultimately, the partnership with Cardlytics delivered efficiencies across various marketing metrics, enhancing VistaPrint’s overall customer engagement and brand loyalty.
Keywords
VISTAPRINT
CARDLYTICS
CUSTOMER ACQUISITION
INCREMENTAL REVENUE
MARKETING STRATEGY
CASH-BACK OFFER
TARGET AUDIENCE
Loyalty & Rewards Q & A
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