Marketplace Management Platforms

DAM, MRM, & PIM

Retail Media

Channel Engine

"Connect brands to global marketplaces with automation."

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Nutshell

ChannelEngine connects brands to over 950 marketplaces globally. It simplifies multi-channel operations by automating workflows and providing expert guidance. This helps marketers expand their reach and drive growth in international markets. It centralizes marketplace operations, making it easier to manage sales and maintain profitability.

In Detail

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Channel Engine's Website Claims...

A summary of the claims made on Channel Engine's website as noticed by our bot, Vinny.

Comprehensive platform

ChannelEngine claims that their platform provides comprehensive solutions for managing marketplace operations, including content syndication, pricing, order management, inventory management, and reporting.

Global reach

ChannelEngine claims that they offer a single connection to over 950 marketplaces and online sales channels across 195 countries, providing global reach for businesses.

Integration capabilities

ChannelEngine claims that their platform seamlessly integrates with various existing systems, including ERP, PIM, WMS, and ecommerce platforms, through APIs and plugins.

Case Studies

Petrol quadrupled revenue using effective product bundling strategies.

The most accurate case study for Channel Engine

400%

Quadrupled Cyber Week revenue

23000

Units sold of best-selling bundle

Situation

Driving DTC Strategy Amid Challenges

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Transitioned focus from wholesale to DTC strategy.

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Faced profitability challenges with low-cost products.

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Sought scalable solutions for international expansion.

Petrol Industries, a renowned fashion brand known for its American motor-centric aesthetic, faced the challenge of further growth after establishing a substantial wholesale presence with 3,000 Points of Sale (POS). To augment their growth, they needed to delve into Direct-To-Consumer (DTC) strategies while maintaining profitability amidst their competitive entry price points. The sales strategy pivot was motivated by the need to scale efficiently across various marketplaces and manage costs while retaining a profitable sales margin. Amid the demands of international expansion and brand accessibility, Petrol was initially compelled to delist products priced below €21. This new strategy required effective solutions that would allow for the reintroduction and revenue maximization of low-priced items, which led Petrol to seek ChannelEngine's expertise.

Task

Leveraging Bundling for Profitability

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Developed a strategy for product bundling.

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Aimed to maximize revenue from low-priced items.

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Sought seamless integration with market platforms.

Petrol Industries needed an innovative solution to maximize the profitability of low-priced items and enhance their marketplace presence. The task was to introduce a method for combining lower-priced products into attractive bundles without sacrificing profit margins. The challenge was further intensified by the need for seamless integration within existing marketplace platforms and internal systems without overhauling operations. The focus was on creating these bundles in a way that aligned with consumer expectations and operational capabilities. Not only did the task require technical expertise and strategic collaboration with a platform that could facilitate such a commercial undertaking, but it also needed an understanding of market dynamics to effectively attract the right audience while enhancing market visibility.

Action

Executing Effective Bundle Integration

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Collaborated with ChannelEngine for technical solutions.

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Implemented digital bundling to enhance value.

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Tested and expanded successful bundles gradually.

Petrol Industries collaborated closely with ChannelEngine to execute an effective product bundling strategy designed to attract consumers and improve order economics. By using ChannelEngine's dynamic platform capabilities, Petrol was able to digitally bundle low-cost items, providing consumers compelling deals while simultaneously enhancing their revenue per order. This strategy involved crafting bundles directly within the ChannelEngine dashboard and maintaining single-stock items in their warehouse, ensuring inventory remained straightforward and efficient. The successful deployment of these bundles required initial testing with a few product packages, gradually expanding as the process proved both feasible and beneficial. Through this strategic and technical partnership, Petrol could leverage ChannelEngine's integrations and expertise, resulting in an enriched customer offering and streamlined operations.

Result

Significant Revenue Growth Through Bundles

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Quadrupled Cyber Week ecommerce revenue.

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Increased bundle sales by 23,000 units in Europe.

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Year-to-date revenue almost doubled despite challenges.

The implementation of the bundling strategy brought substantial results for Petrol Industries. During Cyber Week, their ecommerce revenue quadrupled compared to the previous year, indicating the strategy's success. By offering over 120 different bundles, Petrol managed to sell more than 23,000 pieces across Europe, with a 50% increase in sales compared to individual items. This achievement highlighted the bundles' commercial relevance and consumer appeal, even in challenging market conditions. The strategic pivot led to Petrol's year-to-date revenue nearly doubling from the previous year, showcasing the efficient scalability provided by effective bundling. Petrol is now poised to further enhance its market share by expanding to additional marketplaces across Europe, using bundling as a cornerstone of their growth strategy.

Keywords

PETROL INDUSTRIES

PRODUCT BUNDLING

DTC STRATEGY

CHANNELENGINE

MARKETPLACE OPTIMIZATION

ECOMMERCE GROWTH

BUNDLE SALES

FASHION MARKETPLACE

WHOLESALE STRATEGY

DIGITAL REVENUE GROWTH

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