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cipio.ai

Cipio

"Creates AI-powered UGC video ads for brands."

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Nutshell

CIPIO helps marketers by automating the creation of user-generated content (UGC) video ads with AI. It connects brands with enthusiastic creators, ensuring authentic content without the usual hassle. Brands can focus on their messaging while CIPIO handles creator selection, video approval, and overall content management smoothly.

In Detail
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Cipio's Website Claims...
A summary of the claims made on Cipio's website as noticed by our bot, Vinny.
Powerful AI integration
CIPIO claims that they combine human creativity with AI brilliance, propelling brands to new heights with UGC for organic and paid needs.
Boost sales significantly
CIPIO claims that they can help boost sales by 3x, maintain ROAS without content fatigue, and cut production time by 74%.
Authentic UGC content
CIPIO claims to elevate content with their UGC Marketplace, a comprehensive solution for sourcing authentic user-generated content that enhances engagement and builds trust.
Case Studies
Optimized UGC ads reduced CPP by 12%, boosting campaign effectiveness.
The most accurate case study for Cipio
12%
Reduction in cost-per-purchase (CPP) compared to the account average.
67%
Portion of total campaign purchases attributed to CIPIO.ai’s ads.
1.
Situation
Museum of Ice Cream (MOIC), an art installation and experiential museum, needed refreshed assets for their holiday campaign, Pinkmas. They were aiming to reduce costs per purchase (CPP) by optimizing user-generated content (UGC) ads through CIPIO.ai’s video marketing solutions.
2.
Task
MOIC aimed to develop multiple UGC advertisements using their existing assets while testing hooks to understand what best inspires action from their audience. The goal was to optimize the cost per purchase through testing various ad types and hooks.
3.
Action
Using CIPIO.ai's UGC Ads, MOIC incorporated curated content from influencer and creator shoots. CIPIO.ai automated the ad creation process, generating 9 high-quality ads from pre-existing content. These ads ran for 68 days in a promotional campaign alongside other creatives, using Meta Ads Manager.
4.
Result
The CIPIO.ai UGC ads led to a 12% reduction in cost per purchase compared to the account average. Although these ads only accounted for 38% of the total spend in the timeframe, they contributed to 67% of total purchases. The top-performing CIPIO.ai ad generated 57% more purchases than the next top-spending non-CIPIO.ai ad.
Keywords
CIPIO.AI
MUSEUM OF ICE CREAM
UGC ADS
AI VIDEO AD GENERATOR
COST PER PURCHASE OPTIMIZATION
HOLIDAY CAMPAIGN
SOCIAL MEDIA ADVERTISING
AD PERFORMANCE
EXPERIENTIAL ENTERTAINMENT
10 Operational Details
Who are your typical customers?
Enterprises
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Consumer Goods
How do you collect and monitor consumers and their data?
N/A
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
Digital Advertising
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
User Generated Content (UGC) Q & A
Answers provided by Cipio staff and vetted by Blurbs.
Hey Cipio...
Do creators create profiles and authorize social account access?
"Yes and no. CIPIO's AI scans Instagram & TikTok for creator personas aligned with a brand's desired creator voice. If creators meet quality thresholds with brands, they are accepted into gold start program for future brand consideration."
Hey Cipio...
Do you secure perpetual rights to platform-generated content by default?
"Yes, 100% perpetual rights for UGC sourcing."
Hey Cipio...
What types of content can be generated for UGC campaigns?
"We can source authentic raw, UGC, 1-creator UGC ads, mashup style ads, etc. The goal is that content can be used anywhere the brand sees value and wants to deliver on authentic principles to consumers."
Hey Cipio...
Can brands filter creators by engagement, audience, or strengths?
"Yes."
Hey Cipio...
Does your platform support full brand-creator collaboration workflows?
"Yes, but on top of that we offer a full service suite that does all of the heavy lifting. Think of CIPIO as a top tier service/solution but at the price of a platform."
Hey Cipio...
Can creators submit content for brand review with feedback/revisions?
"Not only can they....it is required. And yes, revisions are a necessary part, as long as they are done so without removing the authentic feel the content is meant to deliver upon."
Hey Cipio...
How does AI/ML enhance UGC creation, distribution, or analytics?
"By scanning publicly available profiles for creators who align with creator persona needs AND by scanning libraries of UGC content, clipping it into smaller segments, and then stitching those segments into winning ads."
Hey Cipio...
Can you manage UGC distribution across multiple channels? List all.
"Yes, content is created for all social channels (9:16), and can be special-ordered for any/all sizes."
Hey Cipio...
Can you deliver UGC to major retailers (Walmart, Target, Amazon)?
"Sure can! And we have worked with many LARGE retailers to support their content needs like Build-A-Bear, 7-11, and more."
Hey Cipio...
What customer support/success management do you provide brands?
"TOP LEVEL 1:1 support. No better in the industry...guaranteed."
Cipio
Website
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