"Retail media platform connecting on-site and off-site."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
CitrusAd simplifies ad campaigns for retail media by merging on-site and off-site solutions. This allows ads to reach customers both on the web and in-store. The unified platform supports self-service, offering campaign design, delivery, and real-time reporting. The goal is to boost online and in-store sales simultaneously.
In Detail
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Case Studies
Gopuff Ads UK launch enhances instant brand-customer connectivity.
4x
Return on ad spend in US
5%
Engagement rate with non-endemic advertising
Situation
Gopuff Expands Ads to UK
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Gopuff Ads expands to the UK.
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Targets high-intent, time-sensitive shoppers.
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Built on successful US platform.
Gopuff, a major player in Instant Commerce, has launched its Ads platform in the UK, enabling brands to target high-intent customers where and when they're shopping. This expansion allows UK-based brands to reach customers quickly and effectively, similar to what has been achieved in the US. Over the past two years, Gopuff Ads have helped both large corporations and newly emerging brands like PepsiCo and Liquid Death to connect with a young, engaged audience in the United States, achieving substantial increases in sales and returns on ad spend.
Task
Brands Need Full-Funnel Solution
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Utilize Gopuff's retail media tools.
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Engage impulsive millennial and Gen-Z buyers.
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Ensure quick delivery and local availability.
The task at hand for UK brands is to leverage Gopuff Ads to engage with a unique audience of Millennial and Gen-Z shoppers who are known for their impulsive buying behavior. Brands need a reliable retail media solution that can convert impressions into consumption quickly and effectively. By utilizing Gopuff Ads' Promoted Product Placement, Sponsored Search, and in-app Display ads, brands can achieve immediate results. This solution helps brands not only gain visibility but also ensures that products are available locally and delivered within minutes, creating an instant gratification shopping experience for the customer.
Action
Utilize CitrusAd Integration
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Use CitrusAd for seamless ad management.
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Target UK audiences with tailored campaigns.
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Access detailed consumer insight analytics.
To successfully leverage Gopuff Ads, brands must utilize CitrusAd's integration with Gopuff's platform for seamless planning, buying, measuring, and managing of advertisements. CitrusAd empowers brands to directly reach targeted audiences in the UK through various ad formats like Sponsored Carousel and Promoted Product Placement. This integration simplifies the ad process, enabling highly targeted campaigns and driving immediate product sampling. Additionally, the platform's robust analytics, such as repurchase rates and demographic insights, allow brands to fine-tune their campaigns for maximal effectiveness.
Result
Exceptional Revenue and ROI Achieved
→
4x return on ad spend in US.
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5% engagement rate with Rokt.
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Improves revenue and ROI for UK brands.
The integration of Gopuff Ads, enabled by CitrusAd, delivers exceptional revenue and ROI for brands by collapsing the traditional marketing funnel from discovery to consumption. In the US, Gopuff Ads have already driven a 4x return on ad spend, and this success is anticipated to translate to the UK market. Partner companies can expect similar outcomes, including a higher-than-average engagement rate of 5% through non-endemic advertising at checkout facilitated by Rokt. As such, brands are not only reaching their target market but maximizing their marketing budgets effectively.
Keywords
GOPUFF ADS UK
CITRUSAD INTEGRATION
RETAIL MEDIA SOLUTION
INSTANT COMMERCE PLATFORM
HIGH-INTENT CUSTOMERS
INSTANT PRODUCT SAMPLING
ROI AND REVENUE GROWTH
MILLENNIAL AND GEN-Z ENGAGEMENT
Retail Media Q & A
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