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Claritas

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"Connect data into unified customer portraits."

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Nutshell

Claritas helps marketers understand and target consumers better. It builds in-depth customer profiles using device and behavior data. It creates detailed audience segments for more precise marketing. Offers tools to measure campaign effectiveness across channels. Uses AI to improve accuracy and scalability.

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Claritas's Website Claims...
A summary of the claims made on Claritas's website as noticed by our bot, Vinny.
Comprehensive consumer understanding
Claritas claims that its proprietary data assets provide the most complete understanding of the American consumer, using over 10,000 indicators.
Identity graph innovation
Claritas claims that its industry-leading Identity Graph offers privacy-compliant portraits of consumers, integrating multiple data sources seamlessly.
AI-enhanced analytics
Claritas claims that its integration of AI into the infrastructure enhances accuracy, speed, usability, and scalability of marketing solutions.
Case Studies
Record growth via effective digital marketing strategy.
The most accurate case study for Claritas
$30
Cost per new member acquisition
361%
Advertising effectiveness increase
Situation
Brand Awareness Challenge Uncovered
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Credit union had over 100,000 members.
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Focus group revealed awareness issues.
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Needed immediate brand engagement boost.
First Service Credit Union, a financial institution with more than a dozen branches and assets exceeding $1.4 billion, faced significant challenges in terms of brand awareness. Despite having nearly 100,000 members, a focus group revealed that many were not even aware that they were members of the credit union. This lack of brand recognition indicated an immediate need to enhance awareness and engage members effectively.
Task
Enhance Member Engagement Strategy
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Use P$YCLE Premier insights.
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Boost brand recognition and acquisition.
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Develop multichannel marketing strategy.
To tackle the awareness problem and foster better member engagement, First Service Credit Union turned to Claritas for assistance. Leveraging insights from the P$YCLE Premier segmentation, a targeted campaign was devised. The objectives were clear - to boost brand recognition and drive new member acquisition. This involved developing a multichannel marketing strategy consistent with the brand's tagline, 'Bank Like You Own The Place'.
Action
Deploy Multichannel Marketing Campaign
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Campaign covered email, social, postal channels.
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Ran August to November for impact.
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Managed unexpected digital account suspension.
The campaign, executed by Claritas, spanned multiple platforms including email, social media, display ads, and postal channels. Launched between August and November, the initiative specifically targeted elevating brand awareness while securing member growth. Claritas successfully addressed an unexpected hurdle when First Service's digital ad account was suspended by reallocating resources to prevent disruptions, maintaining the campaign's momentum.
Result
Record-Breaking Membership Growth
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Achieved highest monthly member growth.
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361% advertising effectiveness increase.
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Million monthly impressions in refinance campaign.
The campaign, marked by strategic execution, achieved remarkable results, including the highest monthly new member growth in First Service Credit Union's history. Advertising effectiveness soared by an impressive 361%, with a cost per new member acquisition reduced dramatically to just $30. The accompanying auto refinance campaign also generated substantial engagement, recording a million monthly impressions and 5,000 clicks on average.
Keywords
CREDIT UNION GROWTH
BRAND AWARENESS CAMPAIGN
CLARITAS P$YCLE INSIGHTS
MULTICHANNEL MARKETING
MEMBERSHIP ACQUISITION
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Claritas
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