"Enhance campaigns with targeted out-of-home advertising insights."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Clear Channel Outdoor connects brands with audiences through targeted out-of-home advertising. Combining creative solutions with data-driven insights, they optimize campaigns to reach the right people at the right place and time. Versatile media options in 65+ markets and airports support tailored strategies for marketing success.
In Detail
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Case Studies
Clear Channel Outdoor boosted pharmaceutical brand awareness and engagement effectively.
20%
Increase in visits to specialty doctors
50%
Lift in consideration intent among exposed audiences
1.
Situation
A pharmaceutical company aimed to increase brand awareness and sales for a medication treating a moderate-to-severe medical condition.
2.
Task
Clear Channel Outdoor was tasked with developing a campaign to drive awareness, doctor visits, and new prescriptions for the medication.
3.
Action
By using an integrated Out-Of-Home (OOH) + mobile campaign through their proprietary RADAR suite, CCO onboarded target audiences for precise campaign planning and measured campaign effectiveness with RADARProof.
4.
Result
The campaign led to a 50% increase in consideration intent, 20% rise in doctor visits, and a 75% lift in new prescriptions, along with a 76% boost in sales.
Keywords
INTEGRATED PHARMA MARKETING
OOH ADVERTISING EFFECTIVENESS
BRAND AWARENESS INCREASE
DOCTOR VISITS INCREASE
PRESCRIPTION LIFT
CCO RADAR DATA SOLUTIONS
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